Justin Rister, Senior Cloud and AI Specialist at Microsoft, explains why leaders should start with business pain points, not technology. He shares how Fabric unifies the analytics stack for teams of all skillsets, why Databricks and Fabric are a better-together story, and how an AI layer on unified data empowers business users to ask questions and get answers without waiting on IT.

• What does it mean to be a strategic partner instead of a product pusher?
• How do you remove bottlenecks by letting business users access insights directly?
• Why should leaders think big, start small, and scale fast?

Tamer Farag, Global Fabric Partner Lead at Microsoft, shares how the fastest-growing analytics platform in the world is helping 31,000 customers unify fragmented data estates and unlock AI value. He highlights why you don't need to move your data to govern it, how mirroring is offered free to accelerate adoption, and what makes partners like Adastra critical to scaling Fabric globally.

• What does it take to connect AI to your data without a massive migration project?
• How is Fabric enabling customers to move from static reports to asking questions directly to their data?
• Which trends, from real-time intelligence to chat with your data, are driving customer demand in 2026?