Is your institution’s latest data technology rollout feeling more like a failing relationship than a lasting partnership? You aren't alone. In this episode of Data Stakes, Debbie sits down with John Ingram—Assistant Director of Institutional Research at Delaware Valley University and chapter author of the upcoming book, Priority Partners: Turning Vendor Spending into Mission Strengths.

John and Debbie dive deep into the often-overlooked "Effectiveness Equation" of vendor management in higher education. Using a highly relatable dating analogy, they explore why technical success doesn't always equal operational success. Together, they unpack how institutions can show up as better partners by defining success early, prioritizing data governance, and understanding that lasting alignment—not just flashy tools—is the true foundation of a multi-year tech marriage.

Whether your campus is vetting a new data system or actively trying to rescue an off-track implementation, this episode provides actionable advice and a practical framework to ensure both you and your vendor are driving toward the same goals.

Key Takeaways in this Episode:

• The Effectiveness Equation: Why outcomes are driven by shared understanding and alignment, not just software.
• Dating Your Vendor: How to navigate the transition from the "first date" demo phase to a committed, long-term tech marriage.
• Defining Success Early: Why institutions must establish clear ownership and expected outcomes before signing a contract.
• The Effectiveness Canvas: A practical tool to evaluate your vendor relationship across roles, data, communication, and hidden work.

In this episode of Data Stakes, Debbie is joined by Dr. Ken Matthews, Vice President of Academic Affairs and Institutional Effectiveness at St. Cloud Technical and Community College, to discuss how higher education institutions can transform accreditation from a simple compliance checklist into a powerful engine for institutional growth. They dive into the intersection of knowledge management, strategic planning, and the evolving challenges facing higher ed today.

Key topics covered in this episode:

• Rethinking Accreditation: Why viewing accreditation as an opportunity for deep self-reflection helps institutions better align with their core mission and promises to students.
• The Human Element of Data: The critical need for Institutional Research (IR) and Institutional Effectiveness (IE) professionals to build campus relationships, establish trust, and look past the numbers to understand the full context of their data.
• Agile Enrollment Strategies: Why traditional statistical modeling is giving way to scenario planning to help institutions navigate unpredictable variables, such as rapid surges in dual enrollment.
• Aligning Campus-Wide Goals: How adopting a framework of "Wildly Important Goals" (WIGs) can successfully integrate disconnected campus plans (IT, facilities, academic) and get the entire institution rowing in the same direction toward student retention.
• The AI Frontier: A candid look at the rapid integration of artificial intelligence in education, the ongoing concerns regarding academic integrity, and how institutions must adapt their learning assessments to keep pace.

Episode Summary Higher education is evolving at a faster rate than anyone could have anticipated. How can institutions move past simply reacting to change and start actively anticipating it?

In this episode of Data Stakes, Debbie sits down with Dr. Viviana Unda, Head of Institutional Research and Planning at El Camino College, to explore the transformative power of "Futures Thinking" in higher education. Drawing on her recent coursework from the University of Cambridge, Dr. Unda breaks down the crucial differences between standard forecasting and strategic foresight.

Together, they discuss how to build campus buy-in for future-focused initiatives, why data visualizations are never truly "neutral," and how applying frameworks like the Futures Triangle can revolutionize how institutional research teams tell data stories. Dr. Unda also shares exclusive insights from her upcoming chapter in Priority Partners, offering practical advice on building stronger, outcome-aware relationships with third-party vendors.

Key Takeaways & Episode Highlights

• [00:00] Introduction: What is Futures Readiness and why does it matter right now?
• [03:28] Strategies for building campus buy-in and utilizing early adopters for new governance initiatives.
• [06:59] Breaking down the principles of futures thinking: Strategic foresight vs. forecasting, systems thinking, and confronting cognitive biases.
• [17:00] The Futures Triangle: Applying the "push of the present, pull of the future, and weight of history" to data visualization.
• [18:44] Why data visuals are never neutral and what the future of "embodied data" experiences might look like.
• [22:54] A curated list of books, toolkits, and podcasts to help you and your team develop strategic foresight.
• [31:35] Priority Partners: How to use data and evidence to establish better, mission-driven relationships with vendors.

Resources Mentioned in this Episode:

• Organizations & Toolkits: Institute for the Future, ASAE ForesightWorks (50 Drivers of Change), UK Office of Science Futures Toolkit.
• Reports: EDUCAUSE Horizon Report (Data and Analytics Edition), OECD Trends Shaping Education.
• Books: Imaginable by Jane McGonigal, Four Steps to the Future by Richard Lum, Co-Intelligence by Ethan Mollick.
• Events: The Future Summit (California Community Colleges).
• Podcasts: The Think Forward Show, The New Abnormal.

About the Sponsor Data Stakes is sponsored by the Data Analytics Alliance for Higher Education. Visit our website to learn more about our upcoming quarterly meeting featuring Dr. Brent Drake from the John Gardner Institute, where we'll be discussing the impact of AI on data analytics.

Have questions about today's conversation? Reach out to Dave Phelps at Datatelligent.