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Data vs Intuition (EP 7)
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Data vs Intuition (EP 7)
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Every founder wants to be "data-driven," but the best creative work often comes from ignoring the numbers entirely. In this episode of Built on Brand, we get into the tension between data and intuition and when each one should be leading the conversation. Seth unpacks how much of sales and marketing is actually driven by metrics versus simply feeling the market. Jake and Levi talk through the reality of high-level creative production where the data says one thing but your gut tells you to take a massive risk. We also dig into whether the rise of AI makes human intuition more or less valuable in 2026.
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