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Dayna Frazer

Dayna Frazer

Written by: Dayna Frazer
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About this listen

 Dayna Frazer is a New York City–based creative producer integrating photography, visual strategy, and material-based craft. With a background in history and political science, she brings a research-oriented sensibility to visual direction, collaborating with brands to develop cohesive image systems across digital and physical environments, grounded in narrative and process.Copyright Dayna Frazer Art
Episodes
  • Dayna Frazer’s Approach to Cohesive Visual Worlds for Brands

    Dayna Frazer’s Approach to Cohesive Visual Worlds for Brands
    Feb 16 2026
    Dayna Frazer approaches brand building as world-building. Rather than designing isolated assets, she focuses on creating unified visual ecosystems where every element — from typography to motion — communicates a consistent narrative.
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    2 mins
  • Dayna Frazer on Designing Images for Longevity, Not Trends

    Dayna Frazer on Designing Images for Longevity, Not Trends
    Feb 3 2026
    In a creative world driven by fast trends and fleeting aesthetics, Dayna Frazer offers a refreshing and strategic perspective: design should be built for longevity, not momentary popularity. Her philosophy centers on creating visuals that remain relevant, functional, and emotionally resonant long after trends fade.
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    2 mins
  • Dayna Frazer on Material Knowledge in a Digital-First Creative Industry

    Dayna Frazer on Material Knowledge in a Digital-First Creative Industry
    Jan 28 2026
    In this episode, we explore Dayna Frazer’s perspective on why material knowledge still matters in a digital-first creative industry, and how blending hands-on understanding with digital tools leads to more meaningful, sustainable, and innovative design outcomes.
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    4 mins
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