Building a brand people believe in starts long before the numbers make sense. In Episode 3 of Deal Flow Diaries, we sit down with Max Siegelman, founder of Siegelman Stable, to explore how instinct, storytelling, and patience can turn a personal passion into an enduring business.

What began as a family harness racing stable in the 1980s evolved into a modern lifestyle brand rooted in nostalgia, authenticity, and community. Max shares how Siegelman Stable grew organically from a $300 run of sweatshirts and hats into a cult following across fashion, sports, and culture, without a traditional marketing budget and without chasing trends.

From early moments of validation like artists and athletes wearing the brand, to the realities of scrappy decision making and staying true to taste, this conversation offers a candid look at what it takes to build something meaningful and lasting.

Join us as we talk about:

• Turning a family legacy and personal story into a modern brand with real cultural resonance
• Why following your gut matters more than data in the early stages of building
• Scaling intentionally, protecting taste, and resisting the pressure to grow too fast
• Using storytelling, scarcity, and community to build a brand without paid marketing
• The role of equine therapy, giving back, and purpose in long term brand building

This episode is a reminder that the strongest brands are built with identity, consistency, and understanding how to build a community. If you care about culture, craft, and building something that lasts, this conversation is for you.

Deal Flow Diaries continues to take you inside the real decisions, inflection points, and mindset shifts behind today’s most thoughtful founders and operators.

Follow Max & Sigelman Stable:

Website: www.siegelmanstable.com

IG: @max_siegelman, @siegelmanstable

Questions or comments, we'd love to hear from you...send us a text!

Questions and comments; reach out to us at inquiries@dealflowdiariespodcast.com

Find out more about the dealflowdiariespodcast.com

To stay up to date with Deal Flow Diaries and get all the behind-the-scenes content, follow us on Instagram, TikTok, and on YouTube.

If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.

Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.

Content Advisory: This episode includes discussion of substance use and overdose.

Reinvention isn’t a straight line, and growth isn’t always forward. In Episode 2 of Deal Flow Diaries, we sit down with Noah Neiman, co-founder of Rumble and founder of The Pack, for an unfiltered conversation about identity, discipline, and the courage to walk away from what’s working to build what truly aligns.

Noah shares his journey from accounting to nightlife, from teaching late-night classes at Barry’s Bootcamp to scaling Rumble into a global fitness brand, and why success forced him to confront a deeper question: Who am I building this for now? That period of reflection led to The Pack, a next-generation training concept rooted in presence, longevity, and real community, as well as Knuckle Therapy, a deeply personal brand inspired by loyalty, resilience, and showing up even on the hardest days.

This episode explores what it really means to rebuild, from the inside out.

Join us as we talk about:

• Why life (and business) is never linear, and how setbacks become teachers
• Building brands around belonging, not hype
• Turning lived experience into a competitive advantage
• Letting go of past identities to create something more honest and sustainable
• Why service, community, and rigorous effort are the strongest forms of glue
  
  

Whether you’re navigating a pivot, questioning your next chapter, or building something of your own, Noah’s story is a reminder that reinvention isn’t failure—it’s clarity.

Deal Flow Diaries is about real conversations with people who build, across industries, cycles, and identities. No fluff. Just the truth behind the work.

Follow Noah’s Socials:
@noahdneiman
@thepack
@knuckletherapy

Disclaimer: The views and opinions expressed by the guest(s) are their own and do not necessarily reflect those of the hosts or Deal Flow Diaries (or its affiliated companies). This podcast is for informational and entertainment purposes only and should not be construed as legal, tax, investment, medical, or other professional advice. You should consult your own advisors before making decisions based on this content.

Questions or comments, we'd love to hear from you...send us a text!

Questions and comments; reach out to us at inquiries@dealflowdiariespodcast.com

Find out more about the dealflowdiariespodcast.com

To stay up to date with Deal Flow Diaries and get all the behind-the-scenes content, follow us on Instagram, TikTok, and on YouTube.

If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.

Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.

Real estate finance doesn’t have to be opaque. In the debut episode of Deal Flow Diaries, we sit down with Eric Goodman, co-founder and managing partner of Goodman Capital LLC, to unpack how disciplined private credit strategies are built—and sustained—across market cycles.

Eric shares the story behind Goodman Capital, a New York–based real estate private credit platform focused on senior-secured lending on high-quality assets, and the principles that have guided the firm through more than a billion dollars in closed transactions. From legacy roots in the 1980s to today’s data-driven approach, this conversation offers a clear, candid look at what conservative underwriting really means in practice.

Join us as we talk about:

• How Goodman Capital structures senior-secured private credit—and why entry point matters more than headlines
• Building a cycle-tested lending platform rooted in family legacy, patience, and disciplined underwriting
• Turning rejection, self-doubt, and nontraditional paths into long-term advantage
• Why breaking self-limiting beliefs around credentials and confidence is essential to building anything meaningful
• The compounding power of mentorship, team-building, and investing in yourself—plus Eric’s outlook on where capital can move safely today

Whether you’re an investor, operator, or simply curious about how real estate deals actually get done, this episode sets the tone for Deal Flow Diaries: thoughtful conversations, real insights, and no fluff.

Follow Eric & Goodman Capital:

Website: goodmancapitalllc.com

IG & Facebook: @goodmancapitalllc

LinkedIn: Eric Goodman

Disclaimer: The views and opinions expressed by the guest(s) are their own and do not necessarily reflect those of the hosts or Deal Flow Diaries (or its affiliated companies). This podcast is for informational and entertainment purposes only and should not be construed as legal, tax, investment, medical, or other professional advice. You should consult your own advisors before making decisions based on this content.

Questions or comments, we'd love to hear from you...send us a text!

Questions and comments; reach out to us at inquiries@dealflowdiariespodcast.com

Find out more about the dealflowdiariespodcast.com

To stay up to date with Deal Flow Diaries and get all the behind-the-scenes content, follow us on Instagram, TikTok, and on YouTube.

If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.

Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.