For the final episode of our storytelling series, we’re pulling everything together into ten practical, no-nonsense tips you can use straight away. Whether you’re trying to spark action, shift behaviour, calm nerves, or get leaders on board, these are the essentials every communicator needs. We’ll even give you tips on how to sell storytelling into even the most sceptical leader.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Think your organisation is story-free? Think again! In this episode, we’ll show you where you can find stories and how you can connect them to action. We’ll look at Steve Denning’s eight narrative patterns and look at why your stories aren’t working the way you want.

By the end of this episode, you’ll know where to look for stories and how to choose one that’ll actually work.

If you'd like a copy of Steve Denning's narrative patterns, get in touch with imogen@talktobeaumont.com and we'll send them through.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

You’ve done your prep. You’ve survived the science. Now it’s time to actually build a story. Hoorah!

In this episode, we break down the six key ingredients every story needs — from characters and conflict to that all-important “secret weapon.” We’ll show you how to use a simple narrative arc that works for any corporate message (yes, even launching a new data management system). An episode which includes lions, Jiminy Cricket, and Gandalf.

If you'd like the full storytelling structure, get in touch with imogen@talktobeaumont.com and we'll send it your way.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)