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Peter just finished recording his audiobook for Unlocking Authentic Sales! While it won't be out for another few months, he's sharing the Foreword (written by our very own Alex Allain) and Introduction here with you all so that you can get a sneak peek into the book!

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To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and purchase Peter's newly published book, Unlocking Authentic Sales!

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In the first couple of weeks of joining TigerBeetle, Peter got together with Alex to discuss TigerBeetle and its positioning. In this dynamic conversation, Alex puts Peter on the spot with the TigerBeetle pitch and provides feedback while also trying his own version!

As they build the story arc together you'll notice some key elements that can be useful for any pitch:

1. Encapsulating an undeniable trend happening today
2. Describing the pains companies face while keeping up with that trend
3. Providing a compelling reason why your technology can help with those pains
4. Ending with a strong impact statement around what adopting your tech means for the business

A huge thank you to Joran Greef, Marina Pape, Lewis Daly, and the entire TigerBeetle team for allowing us to use this material and for such a warm welcome to Peter in his first couple of months joining!

Support the show

To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and purchase Peter's newly published book, Unlocking Authentic Sales!

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I sat down with Harry and Uddhav from The Inflection Group - the recruiting firm behind successful hires at Coinbase, Pinterest, Snowflake, and more.

We dive deep into the biggest startup hiring questions:

• When should you actually hire your first salesperson?
• How do you avoid the "halo company" trap?
• Why do first sales hires fail so often?

They share stories from 300+ executive searches and explain why being brutally honest about your startup's challenges actually attracts better candidates. Plus, they reveal tactical hiring tricks that work - like putting real prospect objections in your job description. This is essential listening for any founder thinking about their first go-to-market hire.

Support the show

To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and purchase Peter's newly published book, Unlocking Authentic Sales!