Why are the Kardashians so famous—and what does that say about us?

In this episode of Shelf Care Society: The Podcast, I sit down with M.J. Corey (@mjcorey) to talk about her new book, Deconstructing the Kardashians: A New Media Manifesto—a sharp, surprisingly expansive look at the most influential family in modern media.

What starts as a conversation about Kim, Kris, and the empire they’ve built quickly becomes something much bigger. M.J. unpacks how the Kardashians didn’t just rise alongside the internet—they helped define it. From reality TV to Instagram to the algorithm-driven attention economy, their story becomes a lens for understanding how media has evolved over the past two decades—and how it’s reshaping our sense of identity, reality, and self.

We talk about narrative as strategy, the blurred line between authenticity and performance, and why the Kardashians function less as celebrities and more as a kind of cultural operating system. M.J. also shares her goal for the book: not to make you love or hate them, but to help you become a more active, intentional consumer of media in a world that’s constantly asking for your attention.

This is one of those conversations that starts in pop culture—but leaves you thinking about power, perception, and the stories we’re all participating in every day.