RVO Health’s Mukund Jain joins healthcare advertising leader John Mangano to unpack the “magic moment” when patients and providers meet — and why every dollar of healthcare marketing ultimately succeeds or fails right there. Mukund explains how emotion, evidence, and empathy collide in those eight-ish critical minutes that define patient outcomes and brand success.

Mukund shares his journey from biomedical engineer to healthcare marketing leader. He reveals how structural and cultural divides between HCP and DTC marketing can create friction, and how shared language, unified KPIs, and conversation-ready strategies can turn that friction into connection.

The conversation looks ahead to a more integrated, AI-enabled marketing future where personalization becomes the connective tissue between patients and providers. Mukund and John cover how ad tech can quietly enable that alignment, not by selling harder, but by helping both sides meet in the middle.

Connected TV (CTV) is rewriting the possibilities of pharma marketing. In this episode, John Mangano talks with Toby Katcher, SVP of Video Strategy and Investment at CMI Media Group, about how CTV is changing the way healthcare brands reach patients and HCPs. Toby explains how data, precision targeting, and interactivity are making TV measurable, accountable, and more personal than ever. From niche patient segments to clinician engagement, this conversation reveals how modern video strategies are redefining impact. Tune in to learn why the future of healthcare advertising starts on the biggest screen in the house.

Reaching patients with rare diseases takes more than broad reach; it takes precision, empathy, and smart data. In this episode, Kate Gattuso Duffy, Global Lead of Media Measurement, Optimization, and Web Analytics at Pfizer, joins healthcare marketing leader John Mangano to discuss how data-driven marketing can make a life-changing impact.

Kate shares how her team uses audience insights and analytics to connect with hard-to-reach populations, reduce waste, and design campaigns that truly serve patients. She and John dive into what it really means to “meet people where they are,” navigate bias in data, and balance rigor with curiosity in every campaign.

It’s a conversation about using data with purpose and how precision makes marketing more meaningful for patients.