Deepak Shukla on Building Companies in Public
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Deepak Shukla on Building Companies in Public
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About this listen
In this episode of Founders Future, with host Milan Kohut, we’re joined by Deepak Shukla, founder and Group CEO of Pearl Lemon Group. Deepak shares his unconventional journey from a decade of adventure—including travel, endurance sports, and experimentation—to building and scaling a multi-company group spanning SEO, B2B lead generation, event catering, property services, and niche ventures. He breaks down how building companies in public, embracing failure, and validating demand early shaped his approach to entrepreneurship over nearly ten years in business.
The conversation dives deep into Deepak’s long-term commitment to SEO as a scalable growth engine, generating thousands of inbound inquiries monthly while allowing him to detach personal brand from business performance. He discusses why social media has never been his core revenue channel, the importance of patience and focus when choosing a marketing lane, and the realities of delegation—embracing dilution of quality to unlock scale and freedom. Deepak also reflects on the limits of agency models, the challenges of building truly scalable businesses, and why pairing strong sales leadership with equally strong delivery leadership is critical for sustainable growth.