Joshua Agbisit is a six-figure business owner and consultant who is becoming one of the most recognisable voices in personal branding.From being an editor just beginning to break through during his first appearance on Delusion By Design to where he is today, Josh has completely changed the trajectory of his life.When we last spoke, he was earning between $2,000 and $4,000 a month as an editor. Today, he runs a leveraged consulting business, has escaped trading time for money, and operates with clarity around who he is and where he’s heading.In this episode, we walk through the full story of that transformation — how he moved through his lowest moments, came out stronger on the other side, and stacked every skill he developed over the years to build something sustainable.Josh also breaks down the role that proximity, experience, and obsession played in his biggest breakthroughs, alongside the mindset and identity shifts that allowed him to reinvent himself and the direction of his life.

Hassan Chattha is a sales coach and entrepreneur who went from delivering pizzas to fund his agency to building a million-dollar business coaching and placing sales teams.After hitting his lowest point in 2020, Hassan began searching for a way out — experimenting with online business models, failing repeatedly, and eventually finding his way into sales. What followed was a rapid rise: closing his first deals with no formal training, hitting a $10,000 month early on, and realising he had found the skill that would change his life.Today, Hassan has coached hundreds of sales reps, helped build eight-figure sales teams, and worked with companies to dramatically increase their revenue. By turning insecurity about his financial situation into fuel, he found an avenue that allowed him to completely change the trajectory of his life.In this episode, we dig into Hassan’s journey — from insecurity and self-doubt to delusional confidence, from early failures to first wins, and from sales rep to educator. We explore how he developed elite sales skills so quickly, how sales reshaped his identity, and what it really takes to build a life around mastery and conviction.Subscribe To Antonio’s Newsletter:https://antonio-amaral.kit.com/0c6226e34eConnect with Antonio:Newsletter: https://antonioamaral.substack.com/IG: https://www.instagram.com/antoniolfamaral/ Connect with Hassan:YT: https://www.youtube.com/@hassanthecloser/videos IG: https://www.instagram.com/goatofsales

Alex Moneypenny is a football content creator who built a full-time career making long-form Arsenal videos on YouTube. In just three years, he grew The Different Knock to over 100,000 subscribers and carved out a niche in the football video essay space.Originally training as an actor in Bournemouth with dreams of the West End, Alex eventually realised that path wasn’t for him. After a running an Arsenal podcast for a while with a friend, he picked up a camera to create deeper, more thoughtful video essays about the club he grew up watching - and everything changed.Since then, he’s grown a massive audience, become a full-time creator, and appeared on major platforms like the BBC and Sky Sports, working alongside respected voices in football media.In this episode, we break down Alex’s journey to becoming a full-time football creator, how his acting background shaped his storytelling, the mindset shifts that helped him grow, and what it took to build a life around doing what he loves.