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Demand Decoded: Demand Generation & Business Growth

Demand Decoded: Demand Generation & Business Growth

Written by: Blend
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About this listen

Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency.

Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer.

We cover topics like:
- Lead generation vs. demand generation
- B2B marketing strategy
- Digital marketing tactics
- Creating demand
- Marketing attribution
- Outdated and ineffective marketing strategies
- Content marketing

So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success.

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Episodes
  • Ignoring AI Search is Costing You Revenue (Here's Why)

    Ignoring AI Search is Costing You Revenue (Here's Why)
    Jan 26 2026

    B2B buyers have embraced AI search in their millions, yet many marketers are still treating it as an emerging channel rather than a critical investment. In this episode, Dan and Phil explore why delaying your AEO strategy could be as costly as those who regret not prioritising SEO a decade ago.

    We cover how to build the business case for AEO investment, the differences between Google AI Mode and ChatGPT visibility, and why understanding buyer behaviour shifts is essential for marketing leaders. With ChatGPT now reaching 800 million monthly users, the window for early-mover advantage is closing fast.

    Click here to subscribe to the new Demand Decoded YouTube channel.

    Click here to see how we can help you drive demand for your business.
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    37 mins
  • [SPECIAL EPISODE] OpenAI Just Dropped ChatGPT Ads – Here's What B2B Marketers Need to Know

    [SPECIAL EPISODE] OpenAI Just Dropped ChatGPT Ads – Here's What B2B Marketers Need to Know
    Jan 20 2026

    On January 16th, ChatGPT officially announced they're rolling out advertising across the US. This isn't just another platform update, it's potentially the biggest opportunity in B2B marketing since the early days of Google Ads.

    Dan and Phil break down why this matters for B2B marketers: 800 million monthly users with incredibly high intent, early mover advantages, and the chance to reach buyers during their actual research and evaluation process. But there are unknowns too, targeting mechanisms, ad formats, and how the paid/free tier split will affect performance.

    Click here to subscribe to the new Demand Decoded YouTube channel.

    Click here to see how we can help you drive demand for your business.
    Show More Show Less
    16 mins
  • Most of Your PPC Is a Waste (And How to Fix It)

    Most of Your PPC Is a Waste (And How to Fix It)
    Jan 19 2026

    Most B2B marketers are wasting a fortune on PPC without realising it. Dan and Phil expose the critical mistakes driving up costs and hiding bigger problems in your marketing strategy.

    Discover why attribution data can trap you into over-investing, how poor landing page experiences are killing conversions, and why dependence on PPC blinds you to better opportunities. Plus, learn how AI search is about to disrupt everything you thought you knew about Google Ads.

    Click here to subscribe to the new Demand Decoded YouTube channel.

    Click here to see how we can help you drive demand for your business.
    Show More Show Less
    46 mins
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