We’ve entered an age where experiences are no longer designed in cycles - they unfold in real time.

In this episode, Gordon Ching sits down with Jeff Gelfuso, SVP, Chief Product and Experience Officer at Qualtrics, to explore how AI and real-time intelligence are reshaping experience management.

Jeff describes this age of AI as a time when consumer expectations for immediacy are colliding with a growing demand for trust and transparency. He explains how design and technology teams are working differently, breaking down silos, connecting feedback loops, and empowering people to respond to insights as they emerge. At Qualtrics, this shift from reactive measurement to always-on experience intelligence is transforming how they understand both customers and employees.

For Jeff, the future of experience leadership lies in designing with AI, not just for it - using automation to elevate human judgment, creativity, and empathy. He challenges organizations to move beyond efficiency metrics and embrace curiosity, anticipation, and purpose as guiding principles for innovation.

Podcast Recorded in September 2025

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AI should not be measured by how fast it can be deployed, but by the trust it builds and the creativity it amplifies.

In this episode of the Design Executive Outlook on Enterprise AI series, our founder and CEO, Gordon Ching, sits down with Eric Snowden, SVP of Design at Adobe. Eric shares how Adobe resisted the industry rush to bolt AI onto products, choosing instead to prioritize trust, agency, and user choice.

He explains why design leadership in the AI era is not about chasing speed, but about defining the conditions of trust. From giving creatives the ability to opt out of AI workflows, to expanding ambition without reducing teams, to embedding transparency as a differentiator, Adobe’s approach reframes AI as a catalyst for empowerment rather than displacement.

Eric emphasizes that the difference between enabling people and displacing them is the line that defines creative leadership in this moment. By treating trust as a strategy and agency as non-negotiable, leaders can turn AI from a source of fear into a force for growth and lasting empowerment.

Podcast Recorded in February 2025

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⁠⁠⁠⁠Learn more⁠⁠⁠⁠⁠ about the Design Executive Council Membership

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Connect with Eric Snowden on ⁠⁠⁠⁠⁠LinkedIn

AI represents a paradigm shift as profound as the Industrial Revolution, only unfolding at unprecedented speed. In this episode of the Design Executive Outlook on Enterprise AI series, our founder and CEO, Gordon Ching, sits down with Benedikt Lehnert, Entrepreneurship and Design Fellow at Princeton University.

Benedikt describes this moment as one of both fascination and unease: a frontier where the role of design leadership becomes inseparable from questions of ethics, responsibility, and human dignity. He argues that designers must go beyond product-making to become ethical navigators, negotiating the contract between business, society, and the planet to ensure AI delivers net positive outcomes.

From the risks of convergence with other powerful technologies to the promise of multimodal interaction that makes computers more natural and human, Benedikt challenges leaders to move beyond short-lived efficiency gains and focus on creating lasting value. His call to action is clear: design leadership must preserve the human soul in AI, guiding technology to serve humanity at its best.

Podcast Recorded in November 2024

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⁠⁠⁠Learn more⁠⁠⁠⁠ about the Design Executive Council Membership

Read the ⁠⁠⁠⁠AI Report⁠⁠⁠⁠

⁠⁠⁠⁠Sign up⁠⁠⁠⁠ for the newsletter

Follow the Design Executive Council on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

Connect with Gordon Ching on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

Connect with Benedikt Lehnert on ⁠⁠⁠⁠LinkedIn