Podcast

Keywords

architecture, business, eco design, work-life balance, client attraction, niche selection, team dynamics, fee proposals, sustainable practice, personal growth

Summary

In this conversation, Clare Nash shares her journey as an architect, focusing on her niche in barn conversions and eco design. She discusses the importance of finding a fulfilling work-life balance, attracting clients through expertise, and the challenges of running a practice. Clare also introduces her initiative, The Business Space, aimed at supporting architectural business owners in developing their skills and accountability. Throughout the discussion, she emphasizes the significance of continuous learning and adapting to changes in the industry.

Takeaways

Clare emphasises the importance of finding a niche that aligns with personal interests and market demand.

Building a sustainable practice requires a focus on client relationships and effective marketing strategies.

Work-life balance is crucial for maintaining creativity and energy in architectural practice.

Attracting clients through expertise and a strong online presence can lead to a steady stream of projects.

Eco design and contemporary vernacular architecture are becoming increasingly relevant in today's market.

Fee proposals should reflect the value provided to clients, not just the time spent on projects.

The Business Space initiative aims to support architects in developing their business skills and accountability.

Personal growth often comes from overcoming challenges and learning from difficult experiences.

Team dynamics play a vital role in the success of a practice, allowing for specialization and efficiency.

Continuous learning and adaptation are essential for long-term success in architecture.

Chapters

00:00 Overview of Podcast

02:07 Introduction and Background

07:26 Niche Specialization in Barn Conversions and attracting Clients

12:16 Navigating Economic Challenges & valuing eco design

16:35 Blogging and Attracting Clients

24:42 Understanding Client Needs and Search Behavior

26:07 Value led fee proposals

33:37 Transitioning from Extensions to Larger Projects

38:55 Building your team and achieving a healthy work/live balance

47:00 Juggling Parenthood and Business Growth

55:19 Establishing Boundaries in a Demanding Career

01:01:12 Choosing your Niche in Architecture

Clare’s Publications

Design For Life

https://clarenasharchitecture.co.uk/publications/

Clare’s Website

https://clarenasharchitecture.co.uk/clare-nash-architecture/

Clare’s Blog

https://clarenasharchitecture.co.uk/our-blog/

Business Mentoring

https://clarenasharchitecture.co.uk/services/architectural-business-mentoring/

Bigwood Partnership

https://thebigwoodpartnership.com/