Design Packaging to Compete on Shelf
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Design Packaging to Compete on Shelf
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About this listen
How do you compete on shelf? Follow the old saying, all is fair in love and war.
On shelf competition is a war, it's a battle, and the unboxing process is a matter of making the consumer fall in love with the experience.
Packaging design without either of these fails on several key brand building moments, listen to how different brands approach this concept.
Apply these lessons to your packaging design process today!
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