Yarrow Magdalena is a web designer and tech mentor, based in Scotland, who creates handmade WordPress websites and supports people in building sustainable businesses that are aligned with their values and fun to work in.

In this episode, we dive into talking about leaving social media, balancing 1:1 work with courses and community-building and what it’s really like to go against mainstream marketing advice.

“I think there’s a calmness that comes from trust, that really nurtures creativity.”

Time Stamps:

1:34 How Yarrow got into web design

3:57 What led to her expanding past 1:1 client work

5:52 Growing a business organically

6:32 Do different offerings have a different audience?

8:00 Stepping back from social media

11:26 Leaving Instagram

13:51 What would it take for her to return to social media?

14:50 The effects of leaving social media on ideas

17:22 Biggest challenge - mindset

21:17 Best result - trust

23:28 Going against the mainstream - marketing

25:23 Finding new business models

26:03 What to consider when moving away from 1:1 work

28:35 Thinking about conversion rates when starting courses

Yarrow’s website - https://yarrowdigital.com/

This episode was produced by Emily Crosby Media. Our original theme music is by Beth Gamgee.

Christy Price is a web designer and course creator, based in Texas. I wanted to talk to Christy about how she has grown the affiliate sales aspect of her business, in order to create a semi-passive income stream to supplement her earnings from 1:1 design work. Affiliate sales can sometimes be done in a pushy and off-putting style, but Christy’s approach is completely different from that: it’s based in integrity and an ethos of serving her clients’ and readers’ needs.

Although she’s enjoyed developing the course creation and affiliate sales sides of her business, she has no plans to give up 1:1 work:

“There’s just something to be said for being a part of someone’s story as their business grows, and I really love that one on one work and creating connections with small business owners and entrepreneurs”

TIME STAMPS:

1:23 Christy’s journey to web design

2:39 Why she moved into courses and affiliate marketing

5:00 Growing your audience towards moving away from 1 to 1 work

7:52 Keeping 1 to 1 work as well

9:09 What prompted the move to affiliate marketing?

11:03 Christy’s guidelines for choosing affiliates

12:54 Creating a working day

14:27 Using group platforms to find clients

16:15 Finding ways to serve clients without relying on time=money

18:20 The best results of a diverse work range

19:52 Going against mainstream advice - Leaving her phD

21:50 Having a safety net

22:35 Christy’s current offering

Christy’s website - https://christyprice.com/

This episode was produced by Emily Crosby Media.

Jacquette Timmons is a financial behaviorist, based in Brooklyn, who helps people make better choices around their money. She’s someone I’ve followed online for years, and I’ve always seen her as the wise, warm and funny big sister of thinking in a more nuanced way about your finances. We talked about how you can’t separate money from emotions, and about the challenges of pricing and of scaling our businesses.

“Don’t try to be calculated about going against the mainstream, but notice what about the mainstream doesn’t sit well with you.”

TIMESTAMPS:

1:16 What is a financial behaviorist?

3:34 Jacquette’s journey

5:50 Money and emotions

6:40 Personal finances

9:01 Pricing

9:56 The challenges in scaling her business

13:20 Defining scaling for herself

14:28 The benefits of a portfolio approach

15:46 Going against mainstream advice

18:40 Jacquette’s advice

Find the full episode transcript here: https://www.sophydale.com/podcast/jacquette-timmons

Jacquette’s website - https://www.jacquettetimmons.com/

Pricing Master Class - https://www.jacquettetimmons.com/pricing-masterclass/

This episode was produced by Emily Crosby Media.