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Designer Discussions : Remodeling Business Marketing

Designer Discussions : Remodeling Business Marketing

Written by: Mirjam Lippuner Jason Lockhart Maria Design Appy
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Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed.

Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success.

Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutions—whether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for.

© 2026 Designer Discussions : Remodeling Business Marketing
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Episodes
  • How A Houston Remodeler Built Trust, Teams, And A Thriving Pipeline
    Jan 15 2026

    What happens when a remodeling company is born from service instead of sales? We sit down with Houston’s Marlon Stepp to unpack how a volunteer effort after floods and hurricanes became a design-build firm trusted by homeowners, hospitals, gyms, restaurants, and neighborhood nonprofits. The throughline is simple and rare: show up first, do what you say, and put displaced families at the front of the schedule. That relentless focus on people fueled referrals, opened doors to commercial projects, and shaped a brand that leads with integrity.

    We talk about the early days of small repair jobs and how consistent delivery led to bigger tables and better conversations. Marlon breaks down how his team grew by tapping classmates and long-time friends with deep trade experience, building a bench of subcontractors who are as reliable as they are skilled. When disaster strikes, they flex timelines to get families back home, and that compassion turns into future work. On the business side, we map the shift from painful downtime to a steady pipeline through raw social video, a clear website, and reviews that travel further than any pitch deck.

    Community impact sits at the center. From outfitting outreach kitchens to installing mini libraries in underserved neighborhoods, Marlon’s crew treats service as part of the job—not a marketing afterthought. We dig into why those stories resonate with media and why PR is a natural next step. Then we look ahead: short-term rentals, flips, and a move toward ground-up development that creates housing, supports local needs, and positions the company as a go-to partner when crises hit.

    If you’re a remodeler battling slow seasons, a designer eyeing commercial work, or a property owner who values character as much as craftsmanship, this conversation offers a roadmap. You’ll hear how to document your process without overproducing, how to build trust at scale, and how to turn experience on job sites into smart investments and long-term resilience. Enjoy the story, take the tactics, and if it sparks ideas for your own practice, subscribe, share with a colleague, and leave a review to help others find the show.

    If you would like to get the links and show notes for this episode, click on the link below:​

    • www.designerdiscussions.com/episodes/episode-158-talking-with-Marlon-Stepp/

    Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

    Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

    Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

    Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

    Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY




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    25 mins
  • What's Next for Designer Discussions Podcast in 2026
    Jan 1 2026

    A new year calls for a smarter format. We’re kicking off 2026 by opening the studio doors to the people building design and remodeling businesses every day—so you hear what’s working, what isn’t, and how to fix it without guesswork or gimmicks. Think of it as a workshop you can return to, with clear steps, practical tools, and honest stories that help you create momentum in your marketing.

    We share a big update: Maria is shifting from weekly co-host to recurring expert, bringing focused segments on AI and fast-moving tech that actually help designers save time, refine strategy, and tell stronger stories. No hype—just what to use, what to skip, and how to apply it to PR, social, email, and search. Alongside that, we’re expanding guest features from design and remodeling pros who walk through their journeys, the channels they bet on, and the lessons they learned when campaigns missed the mark.

    You’ll also hear two new formats built for action. First, Business of the Month: candid conversations with firms about positioning, lead flow, and marketing choices, followed by targeted next steps you can adapt to your own studio. Second, Fix My Marketing: you send real challenges—flat engagement, messy websites, cold PR outreach—and we respond with specific fixes you can try this week. We’ll keep host-led episodes tighter and more tactical, focusing on the essentials: better pitches, clearer offers, content that converts, and simple analytics that guide smart decisions.

    If you want useful tactics, a community of peers, and guidance shaped by what’s happening on the ground, this is your year with us. Subscribe, share with a friend who needs a nudge, and join our newsletter to get resources tied to each topic. Got a success story or a stubborn roadblock? Apply to be featured and let’s solve it together.

    If you would like to get the links and show notes for this episode, click on the link below:​

    • www.designerdiscussions.com/episodes/episode-157-Whats-Next-for-Designer-Discussions-Podcast-in-2026

    Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

    Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

    Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

    Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

    Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY




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    6 mins
  • What Worked this Year: Takeaways for Your Design and Remodeling Business
    Dec 18 2025

    A year of experiments revealed a simple truth: design businesses grow faster when they trade constant posting for consistent systems. We open our playbook and revisit the strategies that delivered real results—using social more strategically, running an email newsletter that actually brings referrals, and treating PR as a core engine rather than a nice-to-have. Along the way, we unpack what we learned from KBIS so you can talk trends with clients even if you skipped the show floor, and we share a step-by-step plan for staying visible when inquiries slow.

    One highlight you’ll love: a designer from our academy set a bold goal and landed Architectural Digest by following a clear PR routine—tight stories, strong images, and calm, timely follow-up. That story anchors a bigger shift we’re seeing across search. As AI-driven platforms source answers from trusted outlets, media placements now do double duty: they win client confidence and help search engines understand and elevate your expertise. We connect the dots between E-E-A-T signals, local visibility, and how a single placement can ripple through your website, newsletter, and proposals.

    If you’ve felt stretched thin by social, we lay out a low-burn approach: fewer channels, batched content, and posts aligned to real business goals. For slower markets, we map a 90-day “momentum sprint” that refreshes your site, activates past clients, and turns one helpful email per send into booked consultations. We also touch on our reintroduction—who we are, what we teach, and how we support designers and remodelers with marketing that respects your time and protects your energy.

    If this resonated, tap follow, share it with a colleague who needs a calmer plan, and leave a quick review to help more design pros find the show. Then tell us: which 2025 episode was your favorite and what should we dig into next?

    If you would like to get the links and show notes for this episode, click on the link below:​

    • www.designerdiscussions.com/episodes/episode-156-What-worked-this-year-in-2025

    Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

    Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

    Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

    Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

    Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY




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    9 mins
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