Are you struggling to create a memorable brand? If you look at all the big name brands that we’ve all grown to know and love, you’ll observe one thing they have in common when it comes to building a strong brand, and that is consistency. This is why in this episode, LaShawn will be digging a little deeper into consistency and how to apply it in everything you do - from branding to having an online presence on social media, to daily business activities. The answer really is as simple as it sounds, tune in to this episode to find out more! 

KEY POINTS / MAIN TAKEAWAYS:

• The main things that contribute to inconsistency. 
• The difference between marketing and branding and which comes first? 
• How to develop, establish, and promote your brand identity. 
• Creating your brand on social media
• How to reach your target audience and create relationships with them online. 
• What kind of content should you be creating? 
• Pace and focus yourself - stop trying to do everything! 

QUOTABLES:

“Success doesn't come from what we do occasionally, it comes from what we do consistently.”

PRODUCTS / RESOURCES MENTIONED:

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Visit her website at https://www.themckinzieteam.com