In this episode, Greg Wilkes is joined by Richard Woods, former finalist on The Apprentice, marketing agency founder, and someone who’s seen both sides of the fence — from scaling a marketing business to running a trades company under real pressure.

Richard shares the unfiltered reality of growth, visibility, and leadership. From life inside the Apprentice boardroom to Christmas Day boiler breakdowns, this conversation exposes what business owners don’t see until they’re in it — and what actually matters if you want a business that works without owning you.

🔹 Key topics:

✅ Building profile and leverage — how Richard used visibility, positioning, and a clear message to create opportunity long after TV fame faded.

✅ The harsh reality of trades businesses — why small, high-volume work is brutally hard to scale, and how recalls, clients, and cash flow quietly drain energy and profit.

✅ Growth without control is dangerous — what happens when you can generate leads but don’t have systems, structure, or margins to support them.

✅ Marketing that actually converts — why LinkedIn is still one of the most underused platforms for builders, especially when targeting architects, developers, and commercial work.

✅ AI and the future of construction businesses — what will get disrupted, what won’t, and why builders who understand marketing and systems will pull further ahead.

✅ Practical LinkedIn plays — daily actions builders can take to build relationships, authority, and inbound opportunities without spending on ads.

This is a straight-talking episode for builders who want better work, fewer headaches, and a business that doesn’t collapse the moment they step away.

If you care about control, visibility, and building something that lasts, this one’s worth your time.

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Biography

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For more episode please visit:
https://developcoaching.co.uk/construction-podcast/

If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/

If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator

In this episode, Greg Wilkes is joined by Felicity (Sydney Builder Chick) and Aileen Andrews, two women who are not just working in construction; they’re actively reshaping what leadership, culture, and opportunity look like across the industry.

From apprenticeships and site leadership to business ownership and mindset, this conversation cuts through stereotypes and gets honest about what it really takes to succeed in construction as a woman — and why the industry desperately needs more of it.

🔹 Key topics:

✅ Breaking into construction — Felicity’s journey from school-based construction to carpentry and a builder’s licence at just 22, and Aileen’s transition from teaching and corporate project management into high-end construction and development.

✅ Confidence on site & unconscious bias — how age, gender, and experience intersect on site, how to earn respect without shouting, and why confidence and competence beat confrontation every time.

✅ Leadership that actually works — coaching vs commanding, setting standards without ego, and why great leaders create safety, clarity, and accountability — not fear.

✅ Mental health & wellbeing in construction — why “toughing it out” is outdated, how small actions on site make a big difference, and why work should be a safe place to speak up.

✅ Why women are an untapped advantage — from organisation and process thinking to communication and client relationships, this episode highlights why mixed leadership teams build stronger businesses.

✅ Fixing the pipeline problem — what schools, employers, and government are getting wrong about apprenticeships, and how better support could unlock the next generation of talent.

This is an honest, inspiring conversation for women considering construction, men leading teams, and business owners who want a stronger culture, better people, and a future-proof industry.

If you care about leadership, mindset, and building something better, this episode is essential listening.

https://www.google.com/url?q=https://www.instagram.com/sydneybuilderchick/%3Fhl%3Den&sa=U&sqi=2&ved=2ahUKEwim-r699PiQAxWZdvUHHSwZBj4QFnoECAwQAQ&usg=AOvVaw2hiHujeBkwO-1e0vtk42kG

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https://www.instagram.com/andrews_constructionltd/

https://developcoaching.co.uk

For more episode please visit:
https://developcoaching.co.uk/construction-podcast/

If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/

If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator

In this episode, Greg Wilkes sits down with hormone educator Dave Lee to make testosterone practical for builders and business owners — how it affects stress, decision-making and day-to-day performance, and when TRT helps (and when it doesn’t).

🔹 Key topics:

✅ Symptoms & testing done right — why “normal range” can still feel awful, what comprehensive bloods should include, and Dave’s “pop the bonnet” approach to finding root causes before touching hormones.

✅ TRT isn’t a silver bullet — it lays the foundation, but habits build the house. Expect side effects if you try to “supercharge the engine” without learning to drive.

✅ Why younger men are struggling — from puberty-era obesity to endocrine disruptors (plastics, pesticides), the modern environment is hitting male hormones hard.

✅ Performance & stress resilience — how optimised testosterone and DHT support reward processing, buffer stress (via GABA pathways), and help you show up as a steadier leader under pressure.

✅ Mindfulness that actually works — eight weeks of daily practice measurably strengthens focus (prefrontal cortex) and quiets the brain’s stress alarm (amygdala) — a high-ROI tool for owners in the thick of it.

If you’re running low on energy, battling poor sleep or motivation, or just feel “off”, this episode gives you a clear, no-nonsense roadmap: dial in habits, get proper labs, and make smart decisions about TRT with the right specialist. Tune in and take notes. Your health is a growth lever.

Business Masterclass TRT Academy: https://youtu.be/WjzcF74OneU

Join the TRT Academy: https://tr.ee/G24u_jEIIx
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Partner Clinics

Primal Zone AUS: http://www.primalzone.com.au

Marek Health: http://www.marekhealth.com/davelee

https://developcoaching.co.uk

For more episode please visit:
https://developcoaching.co.uk/construction-podcast/

If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/

If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator