What's your marketing ethos? Do you have one? In this episode, VP of Marketing at Queue-it, Jillian Als talks to Sasha and Paula about her Allbound Marketing ethos and how she applies it to her work.

Marketing cannot succeed in a vacuum. To make an impact and take necessary risks, you need to get leaders of other functions on board with your vision. Jillian discusses how she embraces challenges, builds solid relationships internally and anticipates problems before they snowball to make things happen.

Timestamps

02:47: Introducing the Allbound ethos

06:53: Challenges facing marketing and their wider impact across the organization

08:37: Implementing the right tech stack for a B2B scale-up

13:33: Building an audience versus tapping to an existing one

15:54: The importance of leadership alignment

18:47: Managing user journeys in different geos

23:25: Healthy challenges from other functions

30:58: Assessing whether the juice is worth the squeeze

About Funnel Vision

⁠Funnel Vision⁠ is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the ⁠Wix Studio⁠ marketing team. Each episode features interviews with top marketing leaders.

Resources:

Explore marketing resources from Wix Studio:

https://www.wix.com/studio/marketing/resources

Learn more about Funnel Vision:

https://www.wix.com/studio/marketing/funnel-vision-podcast

Check out the content mentioned in the show:

Jillian’s LinkedIn profile — https://www.linkedin.com/in/jillianals/

Anthony Pierri’s LinkedIn profile — https://www.linkedin.com/in/anthonypierri/

Chris Walker’s LinkedIn profile — https://www.linkedin.com/in/chriswalker171/

The McKinsey Way by Ethan M. Rasiel — https://www.amazon.com/McKinsey-Way-Ethan-M-Rasiel/dp/0070534489