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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

This virtual round table discussion explores the pervasive issue of marketing dysfunction within organisations, particularly as they enter a new year. The panel, consisting of four chartered marketing experts, delves into the causes of this dysfunction, including leadership challenges, the impact of AI, and the importance of clear communication and strategy. They discuss the signs of dysfunction, the consequences of leaving it unresolved, and the critical role of effective leadership in marketing. The conversation also highlights the differences in marketing dysfunction across various business sizes and offers insights into diagnosing and addressing these issues to foster growth and effectiveness in marketing efforts.

Panel Experts

Lydia McLelland, Chartered Fractional CMO

Rachael Wheatley, Chartered Fractional CMO

Ruth Napier, Chartered Fractional CMO

Links to Useful Resources

Get a Free Marketing Capability Diagnostic

Take advantage of VCMO's free online diagnostic to assess your organisation's marketing performance across six core capabilities. In just 5 minutes you will receive your personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity. Plus, get a no-obligation review of your results with a VCMO Chartered Marketer.

Click this link to learn more and get your score

SOSTAC©

Discover SOSTAC© Planning Framework by clicking this link.

Book a Meeting

Book a no-obligation conversation with a Chartered Marketing Expert from VCMO. Click this link.

Key Takeaways

• Fractional CMOs provide strategic leadership on a part-time basis.
• The role is about embedding leadership, not just executing marketing tasks.
• Fractional CMOs are integrated into the senior leadership team.
• They help set marketing strategy and align it with commercial goals.
• The value of a fractional CMO comes from senior thinking, not hours worked.
• Flexibility in engagement allows businesses to scale support as needed.
• Fractional CMOs can add value at any stage of a business's lifecycle.
• Effective communication is key to successful fractional leadership.
• The model helps businesses avoid wa

Contact VCMO

• Connect with the host on LinkedIn
• Watch the Episodes on YouTube
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.