Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset cover art

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Written by: Maggie Perotin
Listen for free

About this listen

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.

Here, you turn your business into a client-attracting gem and become a high-performing CEO.

About the Host:

Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.

With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.

This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."

"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."

Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.

Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.



To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

© 2026 Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset Economics Leadership Management & Leadership Marketing Marketing & Sales Self-Help Success
Episodes
  • When Is the Right Time to Hire? 5 Signs You Need Help - MM 239

    When Is the Right Time to Hire? 5 Signs You Need Help - MM 239
    Feb 2 2026

    Are you running yourself ragged trying to do it all?

    In this quick Maggie’s Moment, discover the top 5 signs it’s time to get help—before burnout or missed opportunities slow your growth.

    Learn how to spot the warning signals, why hiring is a milestone (not a failure), and what to do next if you’re ready for more freedom and impact.

    If any of these signs sound familiar, book your complimentary consult with Maggie to get help. You can scale your business sustainably with more freedom and no overwhelm. Book here - https://www.stairwaytoleadership.com/
    Show More Show Less
    5 mins
  • The Power of Showing Up: Everyday Leadership & Finding Your Voice Online with Mike G. Guthrie - EP # 238

    The Power of Showing Up: Everyday Leadership & Finding Your Voice Online with Mike G. Guthrie - EP # 238
    Jan 30 2026

    In this heartfelt episode, Maggie sits down with Mike Guthrie—community connector, philanthropist, and daily LinkedIn video creator. Together, they explore how authentic engagement and simply showing up (online and in real life) can spark unexpected friendships, inspire positive change, and help you find deeper purpose in your work.

    Whether you’re a business owner, leader, or just someone looking to make a difference, Mike’s story will remind you that impact starts with small, consistent actions and genuine connection.


    Episode Highlights

    • How a single thoughtful comment on LinkedIn led to a meaningful friendship and this inspiring conversation
    • Mike’s journey from “quiet observer” to daily video creator and community connector
    • The surprising impact of small, consistent actions—both online and offline
    • Why leadership isn’t about titles, but about showing up for yourself and others
    • Stories of philanthropy, kindness, and using your voice for good
    • The role of social media in building real relationships and amplifying positive change
    • Tips for overcoming tech overwhelm and growing into your own authentic online presence
    • How giving back and supporting causes can bring deeper fulfillment to your work and life


    Connect with Mike;

    • LinkedIn: Mike G. Guthrie
    • Instagram handle @mike.gibsonguthrie
    • Charities mentioned:
      Phoenix Foundation (mental health) https://thephoenixfoundation.ca/home
      Red M (human trafficking) https://joinredm.ca/
      Little Warriors (child abuse prevention) https://littlewarriors.ca/whiskeyinateacup/
      Moose Hide Campaign (indigenous women’s safety) https://moosehidecampaign.ca/


    Episode Quote

    “Leadership isn’t about your job title—it’s about how you show up for others, every single day.”
    Show More Show Less
    37 mins
  • How to Think Like a CEO (Not Just a Service Provider) - MM 238

    How to Think Like a CEO (Not Just a Service Provider) - MM 238
    Jan 26 2026

    In this Maggie’s Moment, Maggie breaks down the 3 big shifts that separate true CEOs from overwhelmed technicians:

    • Creating and leading with a clear vision
    • Building a team to expand your impact
    • Investing in your own growth to move the business forward
      Ready to step into your CEO role and scale your business? Tune in for actionable inspiration and your next step.

    Ready to step into your CEO role and grow faster? Book a complimentary consult and I’ll help you build the skills and strategy to scale - https://calendly.com/maggie-s2l/discovery-call-1
    Show More Show Less
    5 mins
No reviews yet