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Differentiating in Data Protection

Differentiating in Data Protection

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About the Guest

Spencer Kupferman is CEO of PKWARE, an end-to-end data security platform that gives organizations a way to protect data on endpoints, cloud systems, and on-premise infrastructure.

To learn more about the company, go to https://www.pkware.com/

Inside the Episode

in this episode Spencer talks about the crowded state of cybersecurity market, how PKWARE is staying focused from a product and go-to-market standpoint, and thereby differentiating in a market where demand is high, but supply is even higher. Spencer leaves with some great advice on how organizations should handle their weaknesses.

Topics by Timestamp

1:32 – Spencer’s journey to becoming CEO

11:16 – Differentiating in the crowded Cybersecurity market

18:18 – On leveraging channel sales to increase distribution

27:17 – Product Features: To build or not to build

37:59 – Hindsight: focus on strengths, forget fixing weaknesses

Resources Mentioned
  • KGK’s Complimentary One Day Assessment
  • PKWARE
  • The Gartner Hype Cycle
  • Thompson Street Capital Partners
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