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Digital After Dark

Digital After Dark

Written by: Digital After Dark
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About this listen

 Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.Copyright Digital After Dark Careers Economics Marketing Marketing & Sales Personal Success
Episodes
  • AT015 - Rockstar Opening Act April 2026

    AT015 - Rockstar Opening Act April 2026
    Apr 19 2026
    In this special “Rockstar Opening Act” edition of Andrew Talks, Andrew shares the tips he submitted for the Adobe Summit 2026 edition of "RockStars". In this presentation, Andrew shares the two most overlooked pillars of digital analytics excellence: data layer accuracy and Adobe Analytics data health validation.

    Andrew breaks down why the data layer is the true source of truth, how schema validation prevents downstream chaos, and the practical steps teams can take to catch issues before they hit production.

    Andrew also reveals how he uses tools, dashboards, trend analysis, and hourly alerts to detect anomalies within minutes, not days.

    Packed with real-world examples, governance insights, and scalable QA techniques, this episode will help you ensure your data works for you!
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    25 mins
  • AT014 - From Hits to Insights- Walter’s Journey to Adobe Analytics Champion

    AT014 - From Hits to Insights- Walter’s Journey to Adobe Analytics Champion
    Mar 2 2026
    Episode 14 of Andrew Talks brings you a conversation packed with energy, honesty, and deep industry insight. This time, Andrew sits down with Walter: Personalisation & Analytics Specialist, storyteller at heart, and officially recognised Adobe Analytics Champion for 2025–2026. Together, they explore:
    • Walter’s unconventional path into digital analytics, sparked by the early days of hits and curiosity (“I remember them presenting this data around how people were engaging with websites… I gotta get into that space.” )
    • His leap into Adobe Analytics during the Omniture era: documentation chaos, deep‑end learning, and the grind of early implementations (“The documentation was poor… we had to figure out how to use this thing.” )
    • The massive multi‑app standardisation project that shaped his Adobe Analytics Champion application (“We wanted to redo all our analytics and get our data in a standardized way… boy oh boy, it is a nightmare.” )
    • What it really means to be an Adobe Analytics Champion: the learning, the community, the influence, and the responsibility (“Being a champion is not easy. You gotta put in the hours.” )
    • The future of Adobe Analytics (yes, it’s not dead) and why upcoming changes will surprise the industry (“Just watch out for the next couple of months… very big, impressive changes.” )
    Plus, the two friends share war stories, laugh about implementation nightmares, and dive into a lightning round that reveals Walter’s favourite KPIs, his most‑hated metrics, and the biggest myth in analytics.

    Connect with Walter on LinkedIn: 👉 https://www.linkedin.com/in/walter-sibanda-a1616868/
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    1 hr and 12 mins
  • AT013: When the Senpai Appears! Inside JavaScript Senpai with Alban Gérôme

    AT013: When the Senpai Appears! Inside JavaScript Senpai with Alban Gérôme
    Feb 15 2026
    In this episode of Andrew Talks, I sit down with Alban Gérôme, a long time digital analytics practitioner, former full stack developer and the creator of JavaScript Senpai. We walk through his unusual journey from linguistics to coding, his early days automating call centre reporting, and how he found himself at the heart of digital analytics before the industry even had a name.

    We dig into the origins of JavaScript Senpai, why he started teaching during the pandemic, and how the course has evolved into a polished nearly monthly program designed to help analysts finally feel confident with JavaScript. Alban shares stories about browser quirks, DevTools tricks, SPA tracking, IndexedDB, and the challenges created by modern privacy restrictions.

    We also talk about teaching, learning, community, the future of the course, and why he keeps the price intentionally low. And, introducing for the first time on Andrew Talks, we wrap up with a lightning round covering his favourite tools, features and lessons learned along the way.

    If you’ve ever wanted to understand the technical side of analytics a little better, this is a great one to watch or Listen! Do you want to register for JavaScript Senpai; you can do that here: https://albangerome.systeme.io/subscribe
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    1 hr and 12 mins
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