In this episode of Digital Dawson, we dive into why traditional mailers no longer deliver the results businesses need—and why digital marketing is the smarter, faster, and more cost-effective option. From skyrocketing ROI on email and social campaigns, to the way modern consumers live online for over six hours a day, the evidence is clear: digital isn’t just the future, it’s the present. We’ll break down the hidden costs of mailers, the power of precise targeting, and why digital’s speed and measurability leave direct mail in the dust.

In this episode of Digital Dawson, Tommy breaks down the hard truth: newspapers are fading fast, and so is the value of advertising in them. With circulation and readership in steep decline, businesses can’t afford to waste money on shrinking audiences. Instead, Tommy explains why digital advertising delivers better targeting, real tracking, and stronger ROI — and shows how shifting your ad dollars online will keep your business ahead of the curve.

MAXDigitalAdvertising.com

In this episode of The Digital Dawson Show, Tommy breaks down the pros and cons of billboards—great for awareness, directional messages, and local credibility, but often overpriced and hard to measure. He challenges myths about reach and value, then shares smarter digital alternatives like SEO, geofenced mobile ads, and Connected TV. His advice: shift most of a $3K–5K monthly billboard budget into digital for stronger, trackable results, using billboards only as a short-term complement.

MAXDigitalAdvertising.com

Email - tommyd@riverradio.net