In this episode of the Digital Innovator Circle, we sit down with Dr. Ami Bhatt, Chief Innovation Officer at the American College of Cardiology (ACC) and Chair of the FDA’s Digital Health Advisory Committee. With over two decades in cardiology and a deep background in digital health, Dr. Bhatt shares how the ACC is shaping the next generation of clinicians and driving large-scale transformation in care delivery through AI, telemedicine, and data-driven education.

Dr. Bhatt shares:

• Why ACC created a Chief Innovation Officer role 10 years ago—and how it evolved post-COVID
• How the ACC is training AI-enabled clinicians through education, infrastructure, and cross-team integration
• The three pillars of ACC’s innovation program: improving outcomes locally, enabling clinicians, and guiding tech companies
• Real-world examples of AI in action: voice-to-text documentation, ECG interpretation, and population screening
• Why transparency and outcomes matter more than explainability in modern AI
• How the ACC is embedding AI education across all clinical tracks—not siloing it
• What it takes to scale digital health innovations beyond academic centers
• The role of associations in delivering trusted, curated education in the age of misinformation
• Why ACC Anywhere (launched with Evermed) hit 30,000+ hours of use in Year 1—and where it’s going next

👉 If you’re a medical association leader, this case study is a must-listen.

🕒 Chapters

1. [00:00] Intro: Meet Dr. Ami Bhatt and her dual role at ACC and the FDA
2. [01:00] Why ACC created a Chief Innovation Officer role over a decade ago
3. [03:00] The three focus areas: local outcomes, AI clinicians, industry education
4. [05:00] Real examples: voice-to-text, discharge translation, ECG AI detection
5. [07:00] The shift from explainability to transparency + outcomes
6. [09:00] Why not all AI use cases will scale—and how ACC helps decide
7. [11:00] Risks and downsides: dependence, bias, bad data, and blind trust
8. [13:00] The power of collaborative intelligence (AI + clinician)
9. [14:00] The unique responsibility of associations: curate, educate, connect
10. [16:00] Industry partnerships: how ACC supports scale and infrastructure
11. [18:00] Why population screening + early diagnosis is AI’s most likely win
12. [21:00] ACC’s embedded AI strategy: across tracks, specialties, and intensives
13. [23:00] How ACC Anywhere was born—and why 10 years of vision paid off
14. [24:00] Netflix-style learning: personalization, time-saving, short-form
15. [26:00] The future of education: finding knowledge gaps with AI
16. [28:00] Trust as the core currency of medical education in the AI era
17. [30:00] Why associations must return to their roots as trusted standard-setters

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales cal

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About ACC Anywhere: https://start.accanywhere.acc.org/

In this episode of the Digital Innovator Circle, we sit down with Mike Fraser, CEO of the College of American Pathologists (CAP), to explore how his organization, with 19,000 members, reimagined its digital education strategy—and launched CAP on Demand, a Netflix-style content library, in 108 days.

Mike shares how CAP approached this bold innovation as a member value initiative (not a direct monetization play), how they consolidated scattered content into one curated hub, and why he believes the future of medical associations lies in daily-use, AI-powered content platforms.

Mike shares:

• Why CAP chose to prioritize member value over monetization from day one
• How they launched CAP on Demand in just 108 days—without rebuilding their website
• The strategy behind curating vs. creating: “We’re in the business of trust”
• How CAP is evolving from vertical silos to cross-functional content strategy
• The powerful role of committees, journals, and subspecialty channels in driving engagement
• Why pathologists may soon start their day with CAP on Demand—like they do with YouTube or LinkedIn
• Creative ideas for the future: studio content, daily news, exclusive channels, and trainee showcases
• Advice to other execs: “This isn’t about CME. This is about relevance, trust, and becoming part of their daily life.”

👉 If you’re a medical association leader, this case study is a must-listen.

🕒 Chapters

1. [00:00] Intro: Meet Mike Fraser and the College of American Pathologists (CAP)
2. [01:00] CAP’s unique structure: 19,000 members, 700 staff, global lab accreditation
3. [03:00] First contact at ASA: Why Mike was drawn to Evermed’s ACC case study
4. [04:00] The core goal: make membership more valuable—without nickel-and-diming
5. [06:00] What CAP wanted: engagement, simplicity, consolidation, personalization
6. [08:00] Why old content delivery models weren’t working
7. [09:00] From 70+ scientific committees to curated content channels
8. [12:00] Why associations must shift from content creation to content curation
9. [14:00] The 42 subspecialty societies—and a bold vision to unify them
10. [16:00] Was CAP already aware of the problem? (Yes—deeply.)
11. [17:00] The change process: new CEO + member pain = perfect timing
12. [20:00] Cutting across vertical silos to match end-user expectations
13. [22:00] The role of the ITLC: member-driven tech accountability
14. [24:00] Why CAP made CAP on Demand a membership benefit, not a paid product
15. [27:00] Younger members and the “mid-career drop-off” problem
16. [29:00] How CAP plans to engage new-in-practice pathologists with high-impact channels
17. [31:00] Creating a daily habit: what if CAP was part of your morning routine?
18. [34:00] Vision for exclusive content, Q&A, and asynchronous speaker access
19. [36:00] Creating vs. dumping: why slapping old video online won’t cut it
20. [38:00] Advice to others: rethink your team, strategy, and user expectations
21. [42:00] Why Evermed felt like a true partner—and what made the pilot low risk

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s team.

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About CAP On-Demand: https://ondemand.cap.org/

In this episode of the Digital Innovator Circle, we sit down with Kristy Conley, Senior Manager of Education and Meetings at the American Society of Colon and Rectal Surgeons (ASCRS). Kristy shares how a specialized society of 4,900 members launched a sleek, modern, AI-powered content platform—ASCRS Ustream—in less than 3 months, and how that’s transforming engagement, CME access, and digital strategy across the board.

Kristy shares:

• Why ASCRS knew it was time to shift from 60-minute videos to bite-sized, searchable content
• How they consolidated 3 years of meeting content into a modern, Netflix-style experience
• The surprising session that ranked #1 in views—but had low in-person attendance
• How they captured speaker bios and photos at scale using a simple form tweak
• The importance of launching while momentum is high, right after the annual meeting
• Real usage data: 30+ minutes per activated user and a highly impressive 93 NPS score
• How the platform changed internal workflows and sparked new monetization ideas
• “This is the first product launch where everything went better and easier than promised.”

👉 If you’re a medical association leader, this case study is a must-listen.

🕒 Chapters

1. [00:00] Intro: Meet Kristy Conley and ASCRS
2. [01:00] Annual meeting stats: 4,900 members, 2,300 attendees
3. [03:00] Why long-form CME content was underperforming
4. [04:30] The push for 20-minute microlearning
5. [06:00] Challenges with engagement, search, and younger members
6. [07:30] The turning point: seeing Evermed talk at CMSS
7. [08:00] A small staff, big ambition—and why implementation was still seamless
8. [10:00] Delivering content faster and smarter post-conference
9. [12:00] What stood out vs. other vendor launches (“surprisingly pleasant”)
10. [14:00] Metadata, experts, and content tagging: behind-the-scenes
11. [16:00] Speaker bios at scale: a form tweak that paid off
12. [17:30] CME process workarounds and future ideas
13. [18:30] Opening doors to monetization and sponsorship
14. [21:00] Launch reflections: “We were blown away”
15. [24:00] Email engine + weekly recommendations = retention engine
16. [25:00] The top-viewed session surprise—and what it means
17. [26:00] Bringing back 2023 & 2024 content = more value, more reuse
18. [28:00] Early results: 30+ min/user engagement, 93 NPS, 60% email CTR
19. [35:00] Advice to peers: “Clear expectations, staff buy-in, and this just works.”
20. [38:00] Timing your launch—and planning for seasonal dips
21. [40:00] What’s next for ASCRS Ustream

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales cal

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About ASCRS UStream: https://ascrsustream.com/