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Digital Marketing Made Easy

Digital Marketing Made Easy

Written by: Dawn McGruer FRSA FCIM
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Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com2026 Business Consort Ltd Economics Marketing Marketing & Sales
Episodes
  • Ep 111 - The 3 Biggest Mistakes Digital Marketers Are Still Making

    Ep 111 - The 3 Biggest Mistakes Digital Marketers Are Still Making
    Jun 11 2026
    🎙️ Digital Marketing, Made Easy
    Episode 111: The 3 Biggest Mistakes Digital Marketers Are Still Making

    Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

    In this episode, we’re exploring three of the biggest mistakes businesses and marketers are still making — mistakes that quietly limit growth, waste resources, and make marketing far less effective than it could be.

    Because the problem isn’t always that businesses need to do more marketing.

    In many cases, they’re already doing plenty.

    They’re posting constantly.
    Creating content.
    Launching campaigns.
    Testing platforms.

    And yet growth still feels inconsistent.

    Why?

    Because activity alone doesn’t create results.

    In Episode 111, we break down the common traps that keep marketers busy but stop them from making meaningful progress.

    We explore:

    – Why confusing activity with effectiveness is one of the biggest marketing mistakes today
    – How constant content creation can become a distraction from strategy
    – The risks of relying too heavily on social media platforms and algorithms
    – Why businesses need to build owned marketing assets such as email lists and search visibility
    – How "borrowed attention" can disappear overnight
    – The growing danger of using AI as a replacement for strategic thinking
    – And why strong positioning, messaging, and customer understanding remain essential in the AI era

    If your marketing feels busy but your results aren’t matching the effort, this episode will help you identify what may be holding you back.

    Because the marketers and businesses succeeding in 2026 aren’t necessarily doing more.

    They’re thinking more strategically.

    And that difference changes everything.

    🔗 Free Resources, Courses & Next Steps
    Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
    https://digitalandsocialmediaacademy.com/pages/podcast

    📘 Discover courses designed to future-proof your marketing career
    🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

    📲 Join Us on Instagram
    Follow @businessconsort for daily insights, strategies, and practical marketing tips 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

    Thanks for listening — and we’ll see you in the next episode. 🎙️✨
    Show More Show Less
    6 mins
  • Ep 110 - The Maths of Marketing in 2026

    Ep 110 - The Maths of Marketing in 2026
    Jun 4 2026
    🎙️ Digital Marketing, Made Easy
    Episode 110: The Maths of Marketing in 2026

    Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

    In this episode, we’re diving into something that completely changes the way businesses approach growth once they truly understand it:

    Marketing is maths.

    Because one of the biggest mistakes businesses still make is treating marketing like luck.

    They post content and hope it works.
    They launch ads and hope customers appear.
    They try random tactics without understanding the numbers driving the results.

    But the businesses scaling fastest in 2026 understand something different.

    Behind every campaign, every conversion, and every growth strategy… there are numbers.

    And once you understand those numbers properly, marketing becomes far more predictable and far more powerful.

    In Episode 110, we break down the key marketing metrics and calculations that drive smarter decision-making and sustainable business growth.

    We explore:

    – Why small improvements in conversion rates can create massive growth
    – The importance of understanding customer acquisition cost
    – How tracking the right numbers removes guesswork from marketing
    – Why simple lead and pipeline dashboards can transform performance
    – The hidden insights businesses miss when they don’t track properly
    – How data-led marketing is replacing random activity in 2026
    – And why strategic marketers now need commercial and analytical thinking — not just creativity

    If you’ve ever felt like your marketing results are unpredictable, this episode will help you understand the numbers behind what’s actually driving growth.

    Because the businesses winning right now aren’t relying on luck.

    They’re understanding the maths behind their marketing — and making smarter decisions because of it.

    🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
    https://digitalandsocialmediaacademy.com/pages/podcast

    📘 Discover courses designed to future-proof your marketing career
    🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

    📲 Join Us on Instagram
    Follow @businessconsort for daily insights, strategies, and practical marketing tips

    🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

    Thanks for listening — and we’ll see you in the next episode. 🎙️✨
    Show More Show Less
    5 mins
  • Ep 109 - Why AI Could Be Destroying Your Marketing

    Ep 109 - Why AI Could Be Destroying Your Marketing
    May 28 2026
    🎙️ Digital Marketing, Made Easy
    Episode 109: Why AI Could Be Destroying Your Marketing

    Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

    In this episode, we’re unpacking one of the biggest hidden risks in modern marketing:

    AI is making content easier to create… but not necessarily better.

    Because while businesses are producing more marketing than ever before, many are quietly seeing weaker engagement, lower connection, and less impact.

    Why?

    Because AI is often being used to replace strategic thinking instead of enhancing it.

    In Episode 109, we explore the growing problem of generic AI-driven marketing — and why audiences are becoming increasingly resistant to content that feels polished… but empty.

    We break down:

    – Why more AI-generated content doesn’t automatically lead to better marketing
    – The difference between using AI strategically vs relying on it completely
    – How generic messaging is making brands feel forgettable
    – Why audiences can instantly sense a lack of originality and depth
    – The growing importance of human insight, psychology, and positioning
    – How the best marketers are using AI to amplify strong ideas — not replace them
    – And why strategic thinking is becoming even more valuable in the AI era

    If your marketing feels polished but not powerful, this episode will help you understand what may be missing — and how to use AI without losing the human connection that actually drives trust and results.

    Because AI is an amplifier.

    If your strategy is strong, AI can help you scale faster and smarter.

    But if your messaging lacks clarity, originality, or direction… AI will amplify those weaknesses too.

    🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉
    https://digitalandsocialmediaacademy.com/pages/podcast

    📘 Discover courses designed to future-proof your marketing career
    🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

    📲 Join Us on Instagram
    Follow @businessconsort for daily insights, strategies, and practical marketing tips

    🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

    Thanks for listening, and we’ll see you in the next episode. 🎙️✨
    Show More Show Less
    6 mins
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