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Digital Rage

Digital Rage

Written by: Byer Co
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Digital Rage is a podcast about digital marketing, brought to you by Byer Co. We are a digital marketing agency specializing in web design, SEO, PPC advertising and more. This show will share our tips, tricks, and resources we use to boost our clients visibility online. We will share the good, bad, and ugly sides of digital marketing and keep our listeners up-to-date on the latest news. So join us as we deep dive into the world of digital marketing through our agency lens.© 1997-2025 Jeff Byer Inc d.b.a. Byer Company. All Rights Reserved. Economics Marketing Marketing & Sales
Episodes
  • Complete Salesforce Ecosystem Integration: Zero Data Loss Architecture
    Jan 5 2026

    Phish Tank Digital offers specialized Salesforce integration services designed specifically for the high-security requirements of cybersecurity companies. Their "Zero Data Loss Architecture" addresses the common problem of attribution blind spots, ensuring that lead data and marketing intelligence remain intact as they move from digital platforms into the sales pipeline. By utilizing enterprise-grade API synchronization, the firm connects website behavior with tools like Pardot and Agentforce AI to create a unified view of the customer journey. The framework prioritizes technical security standards, employing encrypted data transfers and SOC-level visibility to protect sensitive prospect information. Ultimately, this approach helps security firms shorten sales cycles and accurately measure the return on their marketing investments. This source serves as a detailed overview of how synchronized data ecosystems can enhance business intelligence for technical organizations.

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    18 mins
  • Byer-Nichols Threat Brief for December 16-31 2025
    Jan 2 2026

    This threat intelligence brief provides a comprehensive analysis of the global cybersecurity landscape during the final two weeks of 2025. It highlights Qilin as the most dominant ransomware threat, noting a specific surge in attacks against the manufacturing sector and small businesses. The report identifies a dangerous shift toward stealthier intrusion methods, such as DNS manipulation and the use of sophisticated backdoors like ToneShell. It also details the active exploitation of network edge devices from major vendors like Fortinet and Cisco. While the summary warns of evolving malware like Cellik and GachiLoader, it concludes with notable defensive victories, including Interpol-led arrests and the successful decryption of multiple ransomware strains.

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    15 mins
  • ABM is Dead for Mid-Market Cybersecurity. Here's What Works Now.
    Dec 29 2025

    "ABM is Dead for Mid-Market Cybersecurity," argues that traditional Account-Based Marketing (ABM) is ineffective and too costly for smaller cybersecurity firms with $1M–$5M in revenue. Author Jeff Byer asserts that the enterprise ABM playbook results in wasted budget and "thin pipeline" due to high software costs and buyer skepticism. The article introduces an alternative framework called Structured Account Selling, which is designed for efficiency and precision targeting. This new strategy features four pillars: defining a focused "Golden Fifty" account list, monitoring for specific trigger signals, creating highly tailored problem-specific content, and executing a human-led, multi-channel sales sequence. Ultimately, the source promotes agility and personalization over high ad spend and encourages readers to adopt its new method, offering a free "ABM Lite Playbook" toolkit.

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    17 mins
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