Social media is ubiquitous. Love it or hate it, social media's influence shapes our lives and steers our culture. Johnny Oberg uses this power for the good of animals. Johnny has a social media superpower with 300,000 followers and millions of eyes on his persuasive posts. He and Hope discuss the potency of social media to transform our world to one that cares about animal freedom. They talk about how to deal with “trolls” in your comments as well as AI generated content and how it might affect the believability of animal abuse content.

Johnny Oberg is an animal advocate dedicated to making the world a kinder place for animals by utilizing the power of social media. A vegan since 2009 he became an independent advocate in 2018 funded through individual donations, focusing on amplifying pro-animal content in the digital space. Previously, he served as Director of New Media for The Humane League and as Director of Communications for Vegan Outreach. In his decade of experience in social media advocacy, he has accumulated 300,000 followers his posts have been viewed 500 million times, and he has heard from thousands of people who've been influenced by his work.

Resources:

Official website: JohnOberg.org

Donations: Donorbox.org/JohnOberg

Instagram: Instagram.com/JohnOberg

Twitter: Twitter.com/JohnOberg

Facebook: Facebook.com/JohnObergOfficial

Threads: Threads.net/@JohnOberg

Bluesky: https://bsky.app/profile/johnoberg.bsky.social

YouTube: YouTube.com/user/JohnOberg

LinkedIn: LinkedIn.com/in/JohnSOberg/

Article: Stop Saying Factory Farming

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