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Direct Approach with Wayne Moorehead

Direct Approach with Wayne Moorehead

Written by: Direct Selling News
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About this listen

 Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today's evolving direct sales channel. Tune in every other Thursday for timely insights and relevant takeaways.2023 Direct Selling News. All Rights Reserved. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • AI in Direct Selling: A Marketing Roadmap with Kathleen Ross

    AI in Direct Selling: A Marketing Roadmap with Kathleen Ross
    Feb 26 2026

    In this episode of Direct Approach, Kathleen Ross shares a practical roadmap for AI in direct selling marketing. From operational AI workflows and performance marketing integration to brand storytelling and social commerce readiness, this executive conversation outlines how leaders can implement AI strategically while protecting brand voice and compliance.
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    1 hr
  • Bonus Episode: Blake Mallen on Leading Through Seasons of Reinvention

    Bonus Episode: Blake Mallen on Leading Through Seasons of Reinvention
    Feb 19 2026

    In this special bonus episode, we're bringing you one of the most compelling presentations from DSU Fall 2025.

    Blake Mallen, Chief Strategy Officer of Herbalife, shares a deeply personal and strategic message on leading through seasons of change. From loss and reinvention to resilience and alignment, Blake explains why the messy middle is not something to escape, but the place where real growth and leadership are formed.
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    26 mins
  • Building Belief at Scale: Justin Serra on Direct Selling Growth Strategy

    Building Belief at Scale: Justin Serra on Direct Selling Growth Strategy
    Feb 12 2026

    In this episode of the Direct Approach podcast, Justin Serra, CEO of MAKE Wellness, joins Wayne Moorehead to discuss direct selling growth strategy, startup execution and leadership at scale. From pre-launch planning and compensation design to culture and trust, Justin shares how modern network marketing companies can build belief, attract leaders and sustain long-term growth.
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    54 mins
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