This week on Dirty Chats, I’m finally doing what you’ve all been waiting for: a forensic analysis of the Brooklyn Beckham family drama...plus my draft PR plan for Brooklyn and Nicola to help them come out on top of the PR war (which they absolutely can, if they become the first clients of my imaginary PR company).

Yes, I know. This episode is late...BUT I'M STILL ON HOLIDAY, so feel special.

So this episode is a bonus Dirty Chats: less business, more gossip (for now), and a brutally honest breakdown of why this situation played out exactly the way it did.

I go line by line through Brooklyn’s statement, unpack the wedding stories, the “signing away my name” confusion, the blocking/unfollowing chaos, and explain the one thing the internet never forgives: looking butthurt in public when you’re not beloved yet.

What I cover in this episode

• Why the internet sided with the Beckhams without a single shred of evidence
• How nostalgia beats logic every single time
• Why publishing family grievances online is reputation-defining (and rarely in your favour)
• What the “signing away my name” claim is actually about (hint: trademarks, not control)
• Why “we just want privacy” is the fastest way to become a meme
• My unfiltered take on who I believe, when, and why
• And finally: the only PR strategy that would actually work for Brooklyn & Nicola

The big marketing lesson....

This entire feud isn’t about truth - it’s about brand equity.

The Beckhams don’t just have a family. They have a brand.
Years of nostalgia, emotional investment, and masterful narrative control mean the public will instinctively protect them.

Brooklyn and Nicola?
They haven’t earned public goodwill yet....and this moment has now become what they’re most famous for.

That’s not a moral judgement.
That’s branding.

And to finish? My PR plan for Brooklyn Beckham & Nicola Peltz.

Basically, they need me.

This isn’t just celebrity gossip.
It’s a real-time case study in what happens when you lose narrative control... and why brands (and families) guard it so aggressively.

It’s also a reminder that:

• The internet respects unbothered
• Nostalgia is undefeated
• And if you’re going to air your dirty laundry… you’d better already be loved

Get the VIRAL CAROUSEL COURSE HERE (use code DIRTYCHATS for 30% off)

In this final episode of Dirty Chats for 2025, I’m doing three things I love most:
gossiping, breaking down marketing psychology, and telling the truth about what’s actually working in business right now.

First, I give Erika Kirk a no-BS PR and marketing makeover, unpacking why public perception matters more than intention...and my cutthroat suggestions for her to win the public over.

Then, I share my biggest predictions for business and marketing in 2026, including why visibility is everything, why “enterselling” is the future, and why high-touch, lower-ticket offers are quietly outperforming launches and courses.

And finally, I explain why Owning Manhattan is hands-down the best reality TV show ever made ....and what Ryan Serhant’s vulnerability teaches us about ambition, burnout, dopamine, and the cost of constant growth.

If you’re a business owner, creator, or marketer trying to navigate visibility, AI, algorithms, and selling in 2026....this episode is for YOU

What You’ll Learn in This Episode

• Why public perception = reality in marketing, PR, and politics
• The real reason some brands feel “off” (even when they’re saying the right things)
• My 2026 business predictions ....what’s rising and what’s dying
• Why entertainment + selling (enterselling) is the future of marketing
• How visibility alone can drive sales — even with a messy funnel
• Why the algorithm isn’t broken (and what it actually rewards now)
• The shift from scalable courses → high-touch, lower-ticket offers
• Why entrepreneurs are addicted to momentum (and the dopamine crash that follows)
• What Owning Manhattan gets right that Selling Sunset never did

On another note...I can't believe this is the last episode for 2025! I'm back mid Feb for a bigger and better year than ever. Thank you SO much for listening and supporting!

Get the viral carousel course HERE

In this episode, I break down Skims’ viral TikTok Live shopping event, including the exact performance numbers from “Kimsmas Live” and what they signal about the future of social commerce and online marketing in 2026.

I also dive into the Jaclyn Hill TikTok backlash, why viewers suddenly labelled her “unrelatable,” and what her viral algorithm rant reveals about changing consumer expectations in the influencer world.

In this episode, you’ll learn:

• How Skims used TikTok Live to merge entertainment and ecommerce
• Why “enterselling” is emerging as a key marketing trend for 2026
• What the Jaclyn Hill controversy teaches us about audience behaviour

Visit my website HERE