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Ditch The Box

Ditch The Box

Written by: David Marinac
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About this listen

 Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.brbr We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.brbr Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.David Marinac Economics
Episodes
  • The Story of BOLA Granola

    The Story of BOLA Granola
    Sep 14 2016
    BOLA granola wasn’t born yesterday. Their roots go back decades, from a pottery camp in California across the country to my kitchen in the Berkshire Hills and to their BOLA granola bakery at the foot of Monument Mountain. Along the way, they've made lots of friends, people who thrive on BOLA granola. All of the granolas rely on oats, almonds and pumpkin seeds for hearty, high protein nutrition and fresh, nutty flavor. Each serving of BOLA granola is packed with these three ingredients supported by other organic grains, a little sweet, a little salt and excellent vanilla. Nothing else. It's mixed it all together and toasted to a perfect crunch… 36 pounds at a time. Michele has had a passion for good food since her childhood, when she watched her Parisian mother turn out elegant dinners and delicious desserts. She discovered early on that food gives pleasure, both to those who make it and those who eat it.?? Join us for this episode to learn more about BOLA Granola's unique story!
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    52 mins
  • Encore: A Successful New Product Launch

    Encore: A Successful New Product Launch
    Sep 7 2016
    Joining us for this episode of Ditch The Box is Debbie Wildrick, Chief Strategy Officer of MetaBrand, LLC. MetaBrand is a food and beverage consulting firm specializing in assisting companies in their product development and launch strategies. From start up ideas to early to mid-stage companies, they will make sure your concepts come to life to serve your consumers and to build your sales and profits. They bring along with them an in house marketing team, branding and packaging to 3rd party distribution and sales relationships, and experts in the industry. 'Our passion is for excellence, our mission is to support sustainable, natural, organic and fair trade products, and we thrive most in working with you to create the brands of tomorrow.' MetaBrand does all this while operating under the Four P's Principle: People, Planet, Profit, Purpose. You don't want to miss this inspiring episode!
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    58 mins
  • Feel Good Dough

    Feel Good Dough
    Aug 24 2016
    Join us for this episode of Ditch The Box as we welcome food industry expert Terry Thomsen. Terry makes 100 percent organic, non-GMO, vegan dough called Feel Good Dough. Not only has she mastered the perfect recipe for dough, Terry is involved in related endeavors as well. In this episode you'll hear about Feel Good Dough, her 25 plus years with Pampered Chef, her great spot and company at the West Side Market, and her bakery in Fairview Park. You won't want to miss out on this episode!
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    55 mins
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