Is TikTok launching a second app in the U.S.? In this solo episode, I break down the recent report from The Information that claims a new TikTok-owned app is set to drop as early as September. We don’t have a ton of details yet, but I’m sharing what we do know, what creators should watch for, and how this could impact your content strategy. Is this just another platform to juggle—or a new growth opportunity if you get in early? Let’s talk about it.

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