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Doc Watson and Trig: The Inside View

Doc Watson and Trig: The Inside View

Written by: Holy Culture
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 From concepts to companies …. How do you take a project from $500 to $500k in revenue? How do you take a label from nowhere to 200 songs and 80 million streams in a year? How do you do both while remaining focused on God and Kingdom Building? From concepts to companies, Doc Watson (Jacob Makaish), Co-CEO of Reflection Music Group and Trig (James Rosseau, Sr.), CEO of Holy Culture, come together to share their long-standing relationship, as well as their individual and interwoven journeys through CHH. More importantly, they share their collective experiences with the intent of helping others that are embarking on this journey. Reflection Music Group is one of the most prominent entities in CHH, releasing more than 200 songs in 2019 alone, amassing more than 80 Million Streams. RMG’s roster includes Derek Minor, Canon, Byron Juane, DJ Standout, Danielle Apicella and Tony Tillman and through RMG Amplify, Thi’sl, Dee-1, Propanga, Roy Tosh, Mission, Brvndon P, Kurtis Hoppie, Ryhan Lamarr, Quinten Coblentz, and Sada K. Holy Culture promotes Christ, serves the Christian community and provides tools, all in a manner that is relevant to those engaged in hip-hop culture. Our tagline is "Connect, Collab and Inspire." We endeavor to create systems and processes that increase the efficacy of CHH, to create a community where iron sharpens iron and people work to understand each other’s gifts and how they work towards the benefit of the entire body (‭‭Proverbs‬ ‭27:17‬ ‭NIV‬‬, Romans 12:4-8) and to create a place where works are organized to edify believers and share the gospel with non-believers. About Doc and Trig Doc Watson (Jacob Makaish) Doc Watson is the CEO and co-founder of Reflection Music Group (RMG), an independent hip-hop label based out of Nashville, Tennessee. He started his journey in the music industry working in radio and as a producer. After garnering success hosting parties and releasing his own wave of projects at the height of the mixtape era, Watson found a need for a deeper purpose. That’s when he connected with Nashville-based artist Derek Minor to establish Reflection Music Group. Since the label’s founding in 2009, RMG has produced numerous nationwide tours, hosted its own SXSW showcase, and placed numerous projects on the Billboard charts, including multiple placements for Canon on the Top Rap Albums list. Minor, also a Grammy-winning artist, has had two projects on the prestigious Billboard 200. RMG now houses RMG Amplify, a distribution and marketing service available to artists without the commitment of signing to a label. Watson prides himself on being a marketing expert, emphasizing consistency and authenticity. Before getting into music, he spent 10 years in the Army as a member of the highly-respected 101st Airborne Division where he learned discipline and the importance of execution. Now, he and his wife enjoy working out, hiking and exploring the city together. Trig (James Rosseau, Sr.) James Rosseau, Sr. (Trig) is the CEO is the CEO of The Corelink Solution (the parent company for Holy Culture), a non-profit, 501(c)3 organization that exists to revitalize communities through programs that empower people to reach their potential. Coinciding with his 20 years in CHH (artist, producer, radio host, event promoter and media owner), he has spent the same in senior leadership positions in companies such as JPMorgan Chase, Allstate, and LegalShield. He serves on the DeVry University Board of Trustees, is the author of Success on Your Own Terms: 6 Promises to Fire up your Passion, Ignite Your Career and Create an Amazing Life and holds an Executive MBA from the Kellogg School of Management. He initially joined the Holy Culture Radio family in the early 2000s, became a partner in the business, the HolyCultureDownload Store, a mainstay prior to the launch of iTunes. Holy Culture launched its media outlet not long after that and the rest is history.2020 Holy Culture Economics Music Spirituality
Episodes
  • Episode 18: Collaborations

    Episode 18: Collaborations
    Dec 9 2025
    On the latest episode of the Inside View, Doc Watson and James Rosseau aka Trig, sits down with Derek Minor and Canon for a powerful, unfiltered conversation about music, ministry, and the business behind both. They break down what truly makes a great collaboration—chemistry, trust, and the willingness to learn from each other. The trio opens up about creative burnout, evolving seasons, mental health, branding, artist development, and why patience and purpose matter more than chasing algorithms. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 mins
  • Episode 17: Financial Literacy for Artists

    Episode 17: Financial Literacy for Artists
    Oct 29 2025
    In this episode of The Inside View, James Rosseau Sr. (Trig) and Doc Watson, co-CEO of Reflection Music Group, explore the importance of financial literacy for artists. They reveal how lack of business knowledge—bad deals, overspending, and poor tax habits—can limit long-term success. Doc explains how setting up an LLC, managing publishing, and understanding ownership are key to financial stability. Together, they remind artists that creativity and business must coexist. This candid conversation challenges creators to steward their gifts wisely, build structure, and honor God through responsible financial management in their music careers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 mins
  • Episode 16: The Evolution of CHH

    Episode 16: The Evolution of CHH
    Oct 6 2025
    In this episode of The Inside View, we explore the evolution of Christian Hip Hop—from early pioneers like Cross Movement, Gospel Gangstaz, and Tunnel Rats to today’s new generation shaping the culture. The conversation covers first encounters with CHH, the balance between gospel clarity and artistry, the shift from theological depth to clout-driven competition, and how social media, streaming, and AI are changing the game. We also discuss the importance of discipleship, accountability, and touring, along with what the future could look like for indie artists, labels, and the CHH community. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 11 mins
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