Does Promoting Research Actually Pay Off?

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Does Promoting Research Actually Pay Off?

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This month on Sustainability Matters, we discuss whether external research promotion has any tangible effects. Can external media attention translate into academic citations? Does choosing the “right” journal matter? And do we risk perverse outcomes from over-incentivising citations?

All this and more with Dr. Steffen Lemke and Dr. Isabella Peters, authors of “Path model of the interplay between the promotion and the received attention of research articles” along with Dr. Athanasios Mazarakis. This is a chapter in the book The Science-Media Interface, published by De Gruyter Brill.

Guests: Dr. Steffen Lemke and Dr. Isabella Peters

Host: Ramzi Nasir

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