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Doing Sustainability

Doing Sustainability

Written by: Baker
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 In each episode, we discuss how corporate purpose, vision, and values guide your behaviors, actions, and mindsets, and how they drive ESG strategies and decisions. With the help of ESG-focused guests from around the globe we will explore the intersections and impact of corporate brands and ESG.Copyrights © 2024 All Rights Reserved by Baker Brand Communications Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Embracing the Messiness of Sustainability with Alison Taylor

    Embracing the Messiness of Sustainability with Alison Taylor
    May 8 2024
    In this new installment of the Doing Sustainability podcast, Alison joins Gary Baker and Roxanne “Rocket” White to discuss the importance of considering the interaction between values, culture, and ethics in creating positive or negative feedback loops, as well as why she believes that companies should focus on solving problems within their own operations before making big promises about solving societal issues. Alison is clear on the need for a better conversation that focuses on the core issues and challenges of sustainability. She believes that companies should center their ethical efforts on treating human beings with dignity and respect, which she acknowledges may seem obvious but is often overlooked. Alison works at the intersection of corporate integrity, risk, and responsibility. She is a clinical professor at NYU Stern School of Business, where she teaches professional responsibility, sustainability, and leadership classes to undergraduate, MBA, and Executive MBA students. Alison is also Executive Director of Ethical Systems (which is part of NYU Stern School of Business) and is currently writing a book for HBR Press on how the landscape for business ethics is transforming. As well as working at NYU Stern School of Business, Alison holds Senior Advisor roles at BSR, Zai Lab, KKR, and Pictet Group, and is a member of the WEF Global Future Council on Good Governance 2023-24. She has contributed to Harvard Business Review, WSJ, Quartz, Reuters, Barron's, MIT Sloan, and Forbes, and is a renowned keynote speaker.
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    34 mins
  • Understanding Human Decision-Making in Influencing Sustainable Actions with Randy Burns

    Understanding Human Decision-Making in Influencing Sustainable Actions with Randy Burns
    Apr 24 2024
    Randy Burns believes in the importance of human decision-making when initiating sustainable actions. As Chief Sustainability and Corporate Affairs Officer at O-I Glass, he is well-placed to understand leadership’s role in driving change, as well as the value of collaboration. In this installment of the Doing Sustainability podcast, Randy joins Gary Baker and Roxanne “Rocket” White to discuss the concept of sustainability as a value creator, how sustainability can relate to behavioral psychology, and the tendency to focus on "shiny objects" as solutions. Randy Burns is the Chief Sustainability and Corporate Affairs Officer at O-I Glass, an innovative sustainable glass company. O-I Glass is made in over twenty years, and partners with the world’s leading food and beverage companies. Before working at O-I Glass (where he has been since 2017), Randy was a shareholder partner and associate with several law firms, including Edwards, Burns & Krider, and Baker Botts. He got his law degree from the University of Virginia Law School and also attended Stanford and the Executive Education
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    38 mins
  • The Gather, Ask, Do Method of Communication with Susan McPherson

    The Gather, Ask, Do Method of Communication with Susan McPherson
    Apr 10 2024
    In this episode of the Doing Sustainability podcast, Gary Baker and Roxanne “Rocket” White are joined by Susan McPherson, the Founder and CEO of McPherson Strategies. Join them as they explore how to build meaningful relationships, the intersection of communication and social impact, and supporting women-led startups. Susan also discusses her experiences in the marketing, public relations, and sustainability communication sectors. Susan is the Founder and CEO of McPherson Strategies, a communications consultancy firm focused on the intersection of brands and social impact. McPherson Strategies is women-owned and led, and provides storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises including The New Profit, Dell, Zoetis, Ford Motor Co., Nike, and The Women's Philanthropy Institute. Susan is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships and speaks regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy. She also received Forbes magazine’s 50 over 50—Impact 2021 award and Worth Media’s Worthy100 award.
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    24 mins
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