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Don't Take Customers At Face Value
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Don't Take Customers At Face Value
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Narrated by:
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Written by:
Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.
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