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Drinks Noise

Drinks Noise

Written by: Mike McGrail
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About this listen

 The Drinks Noise Podcast is a show about spirits/drinks marketing, hosted by Mike McGrail, a whisky marketing specialist. It features guests from the industry and covers topics such as - branding, e-commerce, the on-trade, drinks innovation, digital marketing and more. There's something to learn for drinks marketers of all experience levels. Sign-up for email alerts and added-value content - https://drinksnoise.com/ and follow on Instagram - https://www.instagram.com/drinkMike McGrail Economics Marketing Marketing & Sales
Episodes
  • Ep.5 Braw Liquor Club - from Fashion to Ready to Drink

    Ep.5 Braw Liquor Club - from Fashion to Ready to Drink
    Mar 28 2023

    I chat to Elizabeth Mackirdy, the founder of Braw Liquor Club, a RTD cocktail brand based on the Isle of Bute, Scotland. We deep dive into the challenges of starting a brand with no industry experience, marketing wins and much more.
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    33 mins
  • EP.4 - Days alcohol-free beer : Mike Gammell

    EP.4 - Days alcohol-free beer : Mike Gammell
    Jan 13 2023

    Listen to learn about the importance of 1st party data, getting started in DTC (direct to consumer), knowing your consumer and much more as I chat to Mike Gammell, co-founder of Days, a Scottish alcohol-free beer brand that's making great strides in this increasingly popular category.
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    57 mins
  • Ep.3 Sensational Spirits Photography with Erik McRitchie

    Ep.3 Sensational Spirits Photography with Erik McRitchie
    Dec 2 2022
    Listen to learn how Erik McRitchie and the From Barrel to Bottle team go about creating some of the best whisky and spirits imagery you'll ever see. Key learnings include - how to keep your visuals fresh, the best way to brief photographers and why stunning visuals are key to marketing success. 
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    37 mins
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