In this episode of Driven By Cause, we sit down with Maryanne Dersch, founder of Courageous Communication, to explore why confidence is one of the most overlooked tools in nonprofit leadership.

Maryanne breaks down how organizations can communicate with more clarity and calm, even under pressure, and why embracing your authentic voice can make your message land more powerfully. She also shares practical ways nonprofits can build stronger relationships, set healthier boundaries, and ask for what they truly need without fear. Listeners will walk away with:

• A clearer understanding of what confident communication looks like

• Tips for reducing stress and leading conversations with ease

• Guidance on how to communicate needs without overexplaining or overselling

To stream more episodes of Driven By Cause, visit: https://www.arreva.com/driven-by-cause

In this episode of Driven By Cause, we sit down with Asha Curran, CEO and co-founder of GivingTuesday, to talk about what generosity looks like in today’s world and how nonprofits can make the most of this global day of giving. Asha breaks down how GivingTuesday has evolved, what supporters are looking for now, and what really helps an organization stand out when everyone is competing for attention. She also shares practical ideas for how nonprofits of any size can participate. Listeners will walk away with: • A fresh understanding of what generosity means today • Tips for staying visible in a crowded GivingTuesday landscape • Ideas for activating supporters in meaningful, accessible ways • Guidance on how to approach GivingTuesday with purpose and clarity To stream more episodes of Driven By Cause, visit: https://www.arreva.com/driven-by-cause;jsessionid=jJkuRV4BkCC_7phqgWWwJN5h7oHhV44ua1nZusf-

Branding isn’t just design, it’s strategy. In this episode of Driven By Cause, Eric Ressler, Founder and Creative Director of Cosmic, explains how nonprofits can leverage brand infrastructure to amplify their mission, increase engagement, and drive long-term impact. With a background in design, strategy, and nonprofit communications, Eric leads a team that transforms the way purpose-driven organizations show up in the digital world.

In this episode, Eric unpacks the concept of brand as infrastructure, challenging nonprofits to think beyond logos and style guides to embrace branding as a strategic asset that drives awareness, engagement, and revenue. He discusses why many mission-driven organizations struggle to communicate their value clearly, and how that lack of clarity can limit growth and impact.

You’ll learn how to align your brand, messaging, and digital presence around your theory of change, and why investing in brand-building is not a luxury, but a necessity in today’s noisy, attention-scarce landscape. Eric also dives into the role of websites as primary engagement tools, how to make digital content more user-centric, and why form should always follow strategic function.

Listeners will come away with insights on:

• Why brand strategy is as critical as fundraising strategy
• How to move from reactive to proactive communications
• The importance of internal alignment before external messaging
• Leveraging design and storytelling to convert attention into action

Whether you’re launching a new initiative, refining your organization’s digital footprint, or struggling to stand out in a crowded cause space, this episode offers clear, actionable guidance to help you build a brand that moves your mission forward.