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Driving B2B Sales Revenue

Driving B2B Sales Revenue

Written by: David Masover
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Interviews and insights about driving B2B sales revenue and growing successful sales organizations from sales leaders at the front lines of modern B2B selling.© 2023 David Masover Economics Management Management & Leadership
Episodes
  • #69 Getting Social Selling Right - But Really!
    Dec 13 2021

    ABOUT THE GUEST:  Ryann Dowdy, CEO & Co-Founder at Social Sellers Academy 

    Sales Expert, Ryann Dowdy, helps 7 and 8 figure CEOs generate daily sales on demand WITHOUT more of their time, by building + training high-performing sales teams. 

    Ryann is passionate about helping successful business owners take back control of the revenue in their business, their time, and their freedom by building a profitable sales team. With her business partner, Kelly Roach, they are on a mission to free CEOs from the role of salesperson in their business. 

    Before starting her own business, Ryann spent 15 years in the corporate world building multi-million dollar sales organizations for start-ups in the digital marketing and advertising space. From sales rep to individual contributor to Director of Sales - Ryann has mentored, managed, and trained thousands of sales reps. 

    Ryann’s first crack at entrepreneurship was Uncensored Consulting, where she helped hundreds of women get their first clients, leave their day jobs, and take back control of their lives. By teaching tried and true sales strategies that aren't dependent on social media or trendy tactics, Ryann focuses on the art of building relationships and human to human connection. 

    Now, building her second business, she’s on a mission to change the lives of CEOs - by giving them back their time, financial peace, and the ability to multiply their revenue through a high performing, empowered sales team. 

    You can find Ryann on LinkedIn here: 
    https://www.linkedin.com/in/ryanndowdy/

    And can learn more about The Social Sellers Academy here:
    https://dailysalesondemandforceos.com/


    ABOUT THE EPISODE: 

    What is social selling?  

    Is it different than other kinds of selling - and if so, how exactly?  

    And why is it that so many folks hate the idea, while others get it so wrong (maybe that’s the answer right there).  

    In this episode, Ryann Dowdy digs into all of that and more from a real, practical, and thoughtful perspective. Her work is completely focused on helping sales teams succeed with social, and her approach is practical, strategic, and completely grounded in reality.  

    If you ever wondered what all of the fuss is about social selling, and more importantly how you can think about it - and succeed with it if you choose to do so, Ryann is a great resource and she shares plenty of solid and valuable insights in this episode for you to consider.  

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    27 mins
  • #68 How to Incorporate Digital Into Your Company’s Sales Efforts
    Nov 29 2021

    ABOUT THE GUEST: Mark Thompson, Co-Founder of PayKickstart 

    Mark Thompson is the co-founder of PayKickstart an industry-leading billing and affiliate management platform for subscription-based businesses.  Mark loves the subscription-economy and helping startups and mature businesses maximize revenue. 

    As a 10-year online Entrepreneur, he has created and sold multiple 6 and 7 figure businesses, while generating over $20M dollars online. 
     
    You can find Mark on LinkedIn here:  https://www.linkedin.com/in/mrthompson/
     
    And you can learn more about PayKickstart here: https://paykickstart.com/

     
    ABOUT THE EPISODE: 

    To automate or not to automate - is that a question for your sales org to consider? 

    We’ve all been on the receiving end of crappy automation. Nobody wants to be associated with that... 

    ...but, most of us have also suffered the drudgery of muscling through repetitive tasks as part of the sales flow that we wish we could automate. 

    So where is the sweet spot, and how do you A) strike the balance, and B) get from here to there? 

    This is exactly what we explored in this episode of the podcast with guest Mark Thompson.  

    Mark has a long history of tinkering with automation within his own sales organization and on behalf of others - which is exactly what it takes to succeed. 

    Not sure how to even begin thinking about it? 

    This episode of the podcast can help a lot - Mark really knows his stuff here and has some great insights about getting started and the benefits when you do. 

    So check it out - I think you’ll enjoy it. 

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    23 mins
  • #67 Is Sales Training & Consulting Broken?
    Nov 15 2021

    ABOUT THE GUEST: Ken Lundin, Founder of Ken Lundin & Associates 

    Ken Lundin found his mission while standing in his front lawn in Atlanta in 2011, when he learned from the people who had purchased it that his house had been sold by the bank. With his business - and the last 6 years of his life - up in smoke, he took a mid-level sales position and over the course of the next 2 years was offered 2 promotions attaining the role of SVP of Sales within two years. With his unique perspective on thriving during difficult times and his considerable sales acumen, he soon became a consultant in order to bring his systematic process to other companies, helping them adapt to difficult changes and to thrive in uncertain times. 

    Check out Ken on the web here:  https://kenlundin.com/

    Or connect with him on LinkedIn here:  https://www.linkedin.com/in/kglundin/
     

    ABOUT THE EPISODE: 

    Is sales training and consulting broken?  

    Ken Lundin thinks so. In this episode he starts by painting the picture with a car analogy - where all four tires go flat at once - and if the car is your business and each tire is one part of your sales org, you are not going to get back to driving by fixing just one tire!  

    Sales organizations are systems, and to help them thrive you need to take a systemic view of them and approach to fixing them.  

    When sales training or coaching focuses on just one thing, which is usually the case, it just doesn’t work.  

    Listen in as Ken unpacks not only the problem with this myopic approach so prevalent in the sales training and consulting industry, but the way to fix it and a better approach to sales team improvement efforts.

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    32 mins
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