Megan continues her conversation with Leila Smith and Brittany McGregor from EKOM AI, unpacking how automation, structured data, and AI-driven optimization are reshaping the way online stores scale. Instead of adding more manual work or more tools to manage, this discussion focuses on removing friction from product pages, streamlining workflows, and preparing catalogs for how discovery actually works today.Together, they explore what happens when product data, SEO, and automation work in sync. The conversation moves into practical clarity: how much manual work automation can remove, what brands should stop doing on their product pages, and the future of AI-driven discovery. For scrappy entrepreneurs who want more freedom, more income, and fewer cardboard boxes in the garage, this episode lays out a realistic path for building systems to support long-term growth.Chapters[Start] Where AI Fits in the Future of E-commerce: Megan brings Leila and Brittany back for Part Two to explore how automation and AI are shaping product pages, catalogs, and scaling strategies.01:20 How Automation Reduces Manual Work: A breakdown of how AI-driven catalog optimization removes hours of manual PDP work and integrates into existing e-commerce systems.05:16 The Shift From Traditional SEO to AI Discovery: Why brands must think beyond traditional search and prepare for AI-driven discovery platforms that surface products based on structured data.09:42 Fixing Product Pages and Category Structure: Practical advice on improving conversions through clean category architecture, consistent PDPs, and better product data hygiene.13:02 What to Stop Doing on Your Product Pages: Common mistakes brands make, from relying too heavily on ads to writing product descriptions only for humans instead of AI-driven discovery.Links and Resources:About EKOM AI:EKOM AI is the infrastructure for modern discovery - an agentic commerce platform that transforms product catalogs into dynamic, intelligent systems optimized for both humans and machines. Born from Writerly AI (which reached over 1 million users), EKOM helps brands of all sizes make their products ultra-visible across Google, ChatGPT, Perplexity, TikTok Shop, and the entire modern commerce ecosystem. Our formula is simple: content paired with context equals confidence - for customers, algorithms, and brands.Connect with EKOM AI:Website: ekom.aiBook a Demo: https://www.ekom.ai/demoInstagram: https://www.instagram.com/ekom_ai/Facebook: https://www.facebook.com/profile.php?id=61565919023586LinkedIn: https://www.linkedin.com/company/ekom-ai/Semantics Search Stack (Newsletter): https://searchsemantics.substack.com/Connect with Leila Smith, Marketing Director:LinkedIn: https://www.linkedin.com/in/leila-smith-ekom/Ready to make your catalog work as hard as you do? Book a demo with our team and discover how EKOM can transform your product data into your biggest competitive advantage.Customer Success Director - Brittany McGregor- EKOM AI: The AI layer powering the next generation of ecommerce growth!Connect with Brittany McGregor:LinkedIn: https://www.linkedin.com/in/brittany-mcgregor-39a90a124/Doba.com – Official siteGet Started with Doba! Use code “podcast” for 10% off your first month of the Monthly Standard plan.Inquiries about partnerships? Want to join Megan on the podcast?Email mhansel@doba.com and connect!
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8 mins