1. Get Your Storytelling Basics Down

Most stories have a clear introduction, middle, and conclusion. This structure makes the story straightforward and easy to follow. 

Also, your story must focus on your prospect’s journey. Create your pitch using the following as your guide:

• Who is the main character? 
• What main challenge does the character face? 
• How will the character overcome the challenge? 

2. Determine the Takeaway 

Knowing your endgame will make building out the framework for the story easier. 

What’s the key takeaway you want the listener to get after you finish your story? 

Or, why should your customer care?

(REMEMBER – 1 Takeaway per story)

An answer might go like this: The prospective customer will care because, by the end of the story, they’ll see how our product will improve their closing speed.

3. Get Your Prospect’s Attention (and Hold It) 

Stories must be captivating and informative. Put yourself in the listener’s shoes and ask yourself if this is a story you’d want to hear. 

Use familiar (not-boring) phrases, and keep the language short and punchy. 

When you’re telling a story, you need to remove any complications or barriers that will prevent prospects from understanding the overall objective: to sell your product!

4.  Practice Your Story Out Loud 

Whether you’re sending an email or doing, you must read your story out loud — practice it — to ensure it feels natural for you and sounds authentic to your listener. 

Practice it as if you’re talking to your target prospect. That way, you’ll pick up on awkward language that can make your pitch seem robotic. 

The more you practice, the more confident you’ll sound — even when pitching your most challenging prospects. 

 
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