Episode recorded during hectic times with new puppies and packed schedules

Johan and Gustav tackle Microsoft's announcement about comprehensive sovereign solutions for European organizations - a complex topic they admit requires legal expertise they don't possess, but impacts every European Dynamics implementation. Opening with their standard recommendation of West Europe as primary datacenter and North Europe (UK) as fallback, they debunk latency concerns from 10-12 global implementations spanning Europe, US, and Asia with single instances.

The conversation traces the Max Schrems saga - his persistent legal challenges to US-owned datacenters storing European data, questioning whether peace-time laws hold meaning when conflicts arise. Gustav shares a revealing anecdote about a Swedish governmental organization demanding local datacenter hosting while unknowingly using Office 365 stored elsewhere, illustrating how organizations often lack understanding of where their data actually resides.

Microsoft's three-tier sovereign cloud offering emerges: Sovereign Public Cloud (current setup enhanced with Data Guardian ensuring European-only personnel access and customer-managed encryption keys for everything), Sovereign Private Cloud (Azure in your basement, managed like public cloud, supporting email and SharePoint initially with broader rollout planned), and National Partner Cloud (locally-owned datacenters managed by European partners like T-Mobile or CGI, reminiscent of Germany's now-closed datacenter).

The Dynamics implications remain murky. While Microsoft 365 and Azure workloads seem straightforward for partner clouds, Johan expresses skepticism about Dynamics timelines given its complexity and surrounding infrastructure requirements. The hosts note CRM already works in Norway and Sweden, but Finance & Operations and Customer Insights remain unavailable, and not all datacenters receive updates simultaneously - West/North Europe lead in frequency and features.

A new wildcard enters: potential tariffs on American-owned datacenters could dramatically impact cloud economics overnight, undermining the predictable subscription model that justified cloud migration. The Blog Post: Announcing comprehensive sovereign solutions empowering European organizations - The Official Microsoft Blog

Johan returns from sunny Orlando to Sweden's +1°C rain to interview Anne Krupke, Microsoft's Senior Product Marketing Manager who brings a unique perspective - starting as an implementation consultant for supply chain and manufacturing, then FastTrack solution architect, now marketing. Her journey embodies the shift Microsoft is making: selling products the way they're actually implemented.

Anne reveals the genesis of Microsoft's business process-centric approach. For years, partners were process-oriented while Microsoft marketed individual apps and features, creating a jarring disconnect when customers reached implementation. The solution? Sell products using process-centric language that customers actually understand, then show how Dynamics fits their workflows. The pitch materials launched over a year ago have seen thousands of downloads from partners and hundreds of uses internally.

The conversation explores how product teams historically organized around features - warehouse management PMs, general ledger PMs - rather than end-to-end processes. The business process catalog emerged from FastTrack escalations that kept repeating. Anne explains they were only providing best practice recommendations after dealing with problems multiple times, then realized they could just document everything proactively.

Johan and Gustav champion the catalog as crucial guidance, eliminating the "it depends" paralysis that plagued every implementation decision. The first three catalog layers remain product-agnostic, helping navigate scenarios where multiple Microsoft solutions could work - quotations in CRM versus Project Operations versus core SCM. Anne emphasizes this isn't Microsoft alone - crowdsourcing from the partner community makes the catalog a living repository, similar to FastTrack's GitHub telemetry dashboards.

A significant announcement: business process decks are now available on the FastTrack implementation portal for any customer with a Dynamics project, enabling internal pitching and discovery workshops.

Johan and Gustav brave the dark, rainy Swedish fall to discuss Dynamics 365 release 10.0.46, but the real headline isn't in the official notes. Johan shares exciting news from the MVP community: the first production Power Platform Admin Center environment has been deployed, marking a monumental milestone in the shift away from LCS. While limited to certain scenarios initially (no commerce yet, no massive implementations), it signals the beginning of the "one Dynamics, one platform" future.

Gustav tackles e-invoicing developments, noting Switzerland's new structured QR bill addresses and Poland's KSEF QR capabilities. The regulatory landscape across Europe keeps the Pride team scrambling, with different features arriving through different channels - some as standard features, others in quality updates.

Performance takes center stage with subscription billing optimizations that "reduce chattyness" in batch processing - a term Gustav finds amusing to see in official release notes. The hosts champion data entities, with Johan reminiscing about how DMF and OData revolutionized data integration 11 years ago. A new fixed assets transfer entity emerges in preview, while the grid functionality continues evolving with Excel-like capabilities.

The pricing management discussion reveals a significant development: calculating prices without creating sales orders. Gustav notes this helps customers avoid CSU licensing costs while maintaining unified pricing experiences, though he remains a CSU advocate. The conversation highlights the modern challenge - multiple valid approaches to solve the same problem, requiring careful architectural decisions.