E-commerce in Vietnam
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E-commerce in Vietnam
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About this listen
Vietnam is projected to have ~70% e-commerce user penetration with a market size of ~71 million buyers by 2025, second only to Indonesia in South East Asia. While Indonesia gets a lot of attention by brands, solution providers and investors. Vietnam is not so well understood. We spoke to Ngan Pham, is a Vietnam based digitalisation expert who also writes a newsletter on the Vietnam Digital landscape on LinkedIn to understand the E-commerce market in Vietnam.
Some ideas discussed :
- Understanding consumer needs, how and when to follow up, Absence of clear value proposition
- Brand building myths
- Value of software in e-commerce and how to evaluate impact.
- The Future of e-commerce in Vietnam.
About Konigle : Konigle is an online store builder for brands looking to sell profitably online.
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