E025 - How to Measure Your Marketing Dollars: Part 2 Understanding CAC
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E025 - How to Measure Your Marketing Dollars: Part 2 Understanding CAC
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About this listen
Join Scott and Nikole on the Ca$hflow $how as they discuss essential topics for small business owners. In this episode, they delve into Customer Acquisition Cost (CAC), explaining its importance, how to calculate it, and strategies to reduce it.
Download Nikole’s Marketing ROI calculator and watch the video instructions
https://resources.momentumaccounting.com/marketing-calculator
Chapters:
00:00 Introduction
01:00 Welcome Back: Class is in Session
01:10 Understanding Customer Acquisition Cost (CAC)
02:16 Calculating Marketing Costs
05:59 Optimizing Marketing Strategies
14:05 Improving Conversion Rates
18:58 Leveraging Organic Growth Channels
19:38 Conclusion and Resources
📣 Shout Outs: Terrell Turner
⬇️Videos Referenced⬇️
https://youtu.be/uJICoFkpiB8
🔗 Connect With Us On Linkedin! 🔗
Nikole Mackenzie
📎 https://www.linkedin.com/in/nikolemackenzie/
Momentum Accounting
📎 https://momentumaccounting.com/
Scotty OKR Scarano
📎 https://www.linkedin.com/in/scottscarano/
Padgett NC
📎 https://www.padgettnc.com
Accounting High
📎 https://www.linkedin.com/company/accounting-high/
📎 https://www.accountinghigh.com/