In this powerful episode of the Thriving Through Podcast, AJ Riedel sits down with neuroscience-based sales coach Shannon Smith to explore how solopreneurs and professionals can overcome fear of selling, silence self-doubt, and build a business with confidence.

Blending neuroscience with modern sales coaching, Shannon shares how understanding your brain can transform the way you sell, communicate value, and connect with clients. From escaping corporate burnout to navigating toxic bosses and impostor syndrome, this conversation dives deep into mindset, self-talk, and the psychology behind successful selling.

You’ll hear Shannon’s personal journey from traditional hard sales to neuroscience-driven coaching, including how the pandemic pushed her into deep research on anxiety, habits, and mental resilience and how that led to a completely new approach to sales and personal growth.

If you’re a coach, consultant, freelancer, or solopreneur who struggles with charging what you’re worth, showing up in DMs, or confidently selling your services, this episode is for you.

Discover:
How neuroscience can rewire your relationship with sales
Why most solopreneurs fear selling themselves
The mindset shifts needed to charge what you’re worth
How to handle self-doubt and negative self-talk
Ways to communicate your value clearly to ideal clients
How to escape corporate burnout and build meaningful work

This episode is packed with practical insights for entrepreneurs, coaches, and professionals ready to grow their business without feeling pushy or inauthentic.

To connect Shannon - https://www.linkedin.com/in/shannonsmithjdms/