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E2: Guillermo Flores
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E2: Guillermo Flores
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In this episode of "The Spark", we chatted with Guillermo Flores, founder of @FraternitySocialMedia (FSM) and a proud member of Phi Kappa Tau. Guillermo shares his journey from first-generation student to becoming one of the leading voices in fraternity and sorority digital storytelling. From lessons learned starting FSM to the biggest mistakes chapters make online, Guillermo offers practical tips on how leaders can tell their stories authentically and effectively. Whether you're a student leader or an advisor, this episode is full of actionable advice, humor, and inspiration. Tune in to learn why Guillermo believes the best content is the one that gets posted, and how to bring your chapter's story to life.