E23 - The Sales Structure Every Entrepreneur Needs
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About this listen
If you're building a consulting practice, doing some fractional work, or starting any kind of entrepreneurial / "hang-my-shingle" venture, here's the truth: your results won't matter if you can't sell.
In this episode, Todd and Chris break down sales in a way that's clean, human, and repeatable - especially if you've spent years in corporate and the word "selling" makes you tense up.
You'll learn why the best sales conversations aren't about pitching harder, they're about listening deeper.
In this conversation, we cover:- The 4 key Pillars within any business - and a way to identity your strong suits and weak areas
- The shift that changes everything: you're not selling a product - you're selling a future outcome
- Why "deep curiosity" beats persuasion (and how it makes closing feel natural)
- The moment most people avoid: asking directly for the sale (and how to do it without getting weird)
- The power of silence after the ask - and how to handle objections without spiraling
- A key skill most people skip: expertise in the manner by which you actually sell (online vs. phone vs. face-to-face, for example)
If you've ever thought, "I'm great at what I do… I just don't know how to sell it," this is your episode.
If this conversation resonated with you, visit ReInvention.biz to explore our guided workbook and join a community of people just like you - people designing what's next.
www.ReInvention.biz
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