E541: Interview with David Appel from Sage Intacct
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E541: Interview with David Appel from Sage Intacct
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About this listen
In this episode, David Appel from Sage Intacct shares his marketing expertise. He discusses:
- The importance of understanding your ideal customer profile
- How AI is changing marketing strategies
- The value of authentic, human-created content
- Balancing metrics with qualitative insights
- Defining brand through customer experience
- Attracting and retaining top marketing talent
- Career development phases in marketing
David offers practical advice for marketers at all stages of their careers. He emphasizes the need to adapt to new technologies while maintaining a focus on authentic, human connections.
Whether you're a seasoned marketer or just starting out, this episode provides valuable insights into the evolving world of marketing.
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