Most technology initiatives don’t fail because the technology doesn’t work. They fail because execution is underestimated.

In this episode of The Additive Advantage, we sit down with Todd Gagne—former Concur executive, serial entrepreneur, and founder of Wildfire Labs—to talk about what it really takes to move strategic initiatives from idea to impact.

Todd brings experience from early-stage startup failure, enterprise-scale growth, and hands-on work helping leaders turn ideas into real businesses. The conversation spans additive manufacturing, AI, leadership, and systems thinking, with one consistent theme: technology succeeds or fails based on people, alignment, and execution.

Link to Show Notes

This conversation reinforces a simple truth: no matter how advanced the technology, success is determined by people, incentives, and execution. Leaders who understand this—and act on it early—build organizations that can adapt, scale, and win.

If the real challenge for you is turning insight into execution—and you want to talk through what this looks like in your organization—you can find us at: https://www.b9c.com/additiveadvantage

About the Show
The Additive Advantage Podcast explores what it really takes to turn additive manufacturing into a scalable, performance-driven business capability. Hosted by Dani Mason and Shon Anderson, the show features real conversations with leaders accountable for outcomes — not hype.

Follow & Subscribe
Follow The Additive Advantage Podcast on Apple Podcasts and Spotify, watch full episodes on YouTube, and follow us on LinkedIn to stay up to date on new episodes and insights.
Apple | Spotify | YouTube | LinkedIn

About B9Creations
The Additive Advantage Podcast is produced by B9Creations as part of our commitment to moving additive manufacturing beyond experimentation and into real-world production. The podcast reflects the same outcome-focused, execution-driven approach we bring to our work with customers.

At B9Creations, we help organizations operationalize additive manufacturing as a strategic capability through advanced 3D printing platforms, software, and the Additive Advantage Model. The conversations on this pod...